Playboy Launches Own Denim Brand

The brand’s first solo venture into the denim market.

Fashion
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Playboy is getting fashionable with the launch of its debut venture into the men’s and women’s denim market.

The iconic brand continues to expand its reach and legacy with a new denim brand, slated to offer both women’s and men’s styles. The debut collection features 18 pieces of denim jeans, including skinny, low-rise, skater, high-rise weide leg, flare jeans, straight jeans and more. The denim trousers also come in various washes including black waxed, camouflage print, pink stone wash and classic blue denim, all of which feature the Playboy bunny moniker on the right butt cheek. The men’s jeans arrive in a selection of patterns including camo and paisley.

In a statement regarding the launch of its first owned-and-operate denim collection, Ashley Kechter, PLBY Group President of Global Consumer Products said, “We have seen strong demand for Playboy branded denim through our licensing collaborations, and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. “We look forward to the continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem, including through our robust creator network.”

Jason Mahler, PLBY Group Vice President of Design adds, “The development of the Playboy Denim assortment is the merging of two American icons: Playboy as an iconic American brand and denim as an iconic American sportswear category. We have utilized the recognizable brand codes of the Rabbit Head and Masthead logos; interpreting them, for a modern customer, through custom rivets and leather across, embellished graphics, patches and prints. Quality and fit are a primary focus, offering both stretch and rigid fabrications across a range of washes in our men’s and women’s silhouettes.”

The jeans retail between $80 USD to $110 USD per pair and can be found online at Playboy.

In other fashion news, Gucci has announced its Cruise 2024 show will be held in South Korea.

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