3.PARADIS Centers on Self-Expression With Levi’s®️ Capsule
Featuring Levi’s®️ signature 501 denim and more.
Emeric Tchatchoua’s Montreal-based brand 3.PARADIS has teamed up with denim staple Levi’s®️ for a new capsule collection.
In true 3.PARADIS fashion, the collection is rooted in more than just clothes. Self-expression, peace and freedom lead the charge with the new gender-neutral capsule. Comprising the offering are reimagined staples like Levi’s®️ 501 Original jeans in two washes, two trucker jackets and Jackson shirts. To bring forth the reimagined classic pieces, the accompanying imagery illustrates Tchatchoua’s focus on unity.
“When the team from Levi’s®️ proposed to cooperate on a capsule collection, I automatically thought about taking this as an opportunity to spread our message and emphasize on the idea of unity, especially in our current social climate – by displaying people under one unified umbrella, showing that despite our individual differences, we are all connected – we are all one,” said Tchatchoua. “The main purpose of this cooperation is also to celebrate and manifest freedom. This is about liberation and self-expression.”
Also elevating the collaborative Levi’s®️ pieces is 3.PARADIS’ signature dove motif that appears on a range of garments. Take a look at the offering in the gallery above.
The Levi’s®️ By 3.PARADIS capsule is available now online at Levi’s®️ and 3.PARADIS in addition to Levi’s®️ Paris flagship store.
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