HBX Launches New Nike Terminator Campaign

Taking over HBX New York.

Footwear
3,991 Hypes 2 Comments

HBX New York has been tapped by Nike for its latest Terminator campaign. The Swoosh partners with HBX to bring an authentic New York experience to present the story of two subjects who embody the Nike Terminator persona of persistence and steady grind.

The Nike Terminator makes its debut at a time when uniformity has been the current trend. The shoe forages its own path and has landed at center stage, on the rise with its rapid success. The Terminator silhouette is a symbol of the persistent, steady grind, personifying “style” that is self-defined.

The newest campaign takes over HBX New York, where the subjects explore an empty space. With the use of short vignettes, the audience is taken back to the subject’s experience of everyday New York life. A strong narration throughout the campaign provides context to drive an impactful message that resonates with the viewer and celebrates the endeavor, challenge, and road ahead, as it is an opportunity to challenge the status quo.

Take a look at the HBX New York x Nike Terminator campaign above. The shoes are available at HBX New York as of November 22.

In case you missed it, the Nike Air Force 1 Low arrives in a white and university blue colorway.

Read Full Article
Text By
Director
Addam Rodriguez/Don Barro
Director of Photography
Don Barro
Photographer
Paul C. Rivera
Stylist
Lucy Hislop
Hair/Makeup
Wakana Ichikawa
Assistant Camera
Alan Dang
Gaffer
Manuel Tover
Production Assistant
Ace Barro/Marc Merchant
Producer
Creative Seven
Share this article
In this Article

What to Read Next

Nike Terminator High Returns in Black and White
Footwear

Nike Terminator High Returns in Black and White

The latest iteration of the retro high-top comes with an “aged” midsole.

Closer Look at the Nike Terminator High "Georgetown"
Footwear

Closer Look at the Nike Terminator High "Georgetown"

Arriving in the coming weeks.

Nike Outfits the Terminator High in "University Red"
Footwear

Nike Outfits the Terminator High in "University Red"

In a presentation similar to COMME des GARÇONS Homme Plus’ upcoming collaboration on the shoe.


Official Look at the Nike Terminator Low "Michigan"
Footwear

Official Look at the Nike Terminator Low "Michigan"

Following the return of the Nike Terminator High last year.

Netflix Shares Trailer for 'White Noise' Starring Adam Driver and Greta Gerwig
Entertainment

Netflix Shares Trailer for 'White Noise' Starring Adam Driver and Greta Gerwig

André 3000, Don Cheadle and Jodie Turner-Smith also join the cast.

Ben Affleck and Matt Damon Are Starting Their Own Film Production Company
Entertainment

Ben Affleck and Matt Damon Are Starting Their Own Film Production Company

Promising to share profits with their actors and off-camera hires.

Walmart Is Restocking the PlayStation 5 for Black Friday 2022
Gaming

Walmart Is Restocking the PlayStation 5 for Black Friday 2022

Available online and in-store.

Everything Coming To and Leaving Netflix in December 2022
Entertainment

Everything Coming To and Leaving Netflix in December 2022

Led by the premieres of ‘Glass Onion’ and ‘Alice in Borderland: Season 2.’

Porsche Design Presents the Chronograph 1 - 911 Dakar in Titanium Carbide
Watches

Porsche Design Presents the Chronograph 1 - 911 Dakar in Titanium Carbide

Available in two editions, both exclusive for new Porsche 911 Dakar owners.


BBC ICECREAM x JOOPITER Reveal Limited-Edition Collaboration
Fashion

BBC ICECREAM x JOOPITER Reveal Limited-Edition Collaboration

Available exclusively online at JOOPITER.

Elon Musk Clarifies That He Makes Final Decisions on Twitter Posts
Tech

Elon Musk Clarifies That He Makes Final Decisions on Twitter Posts

Despite having a content moderation council.

Quentin Tarantino Blames Decline of Movie Stars to "Marvel-ization of Hollywood"
Entertainment

Quentin Tarantino Blames Decline of Movie Stars to "Marvel-ization of Hollywood"

Revealing yet another opinion

Iggy Azalea Sells Masters and Publishing Catalog for Eight Figures
Music

Iggy Azalea Sells Masters and Publishing Catalog for Eight Figures

Including her hits “Fancy,” “Black Widow” and “Problem.”

Jeffrey Deitch Presents ‘Rammellzee: Gothic Futurism’ Exhibition in LA
Art

Jeffrey Deitch Presents ‘Rammellzee: Gothic Futurism’ Exhibition in LA

On view at Jeffrey Deitch LA until January 14, 2023.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.