Pop-Tarts and Tajín Come Together for a Special Kit
The chili and lime fruit seasoning now makes mornings better.
Known for its breakfast innovations, Kellogg’s Pop-Tarts has come together with Tajín for a special kit. Aimed at making mornings better, the team-up serves to challenge fans to put the leading chili and lime fruit seasoning on the iconic toaster pastry.
The Pop-Tarts x Tajín “Crazy Bueno” kit is a flavor-intensifying package that offers a unique breakfast experience. The limited-edition kit features Tajín’s iconic Clásico Seasoning and new Fruity Chamoy Hot Sauce paired with Frosted Strawberry, Frosted Wild Berry, and Peach Cobbler Pop-Tarts.
“As a brand, we love to challenge conventions and defy expectations, and, with the superstar power of Tajín, we knew we could inspire our fans with an unexpected, ingenious combination,” says Heidi Ray, Senior Director of Marketing, Portable Wholesome Snacks. “Tajín shares our dedication to unique flavors, so they were the perfect partner to embrace this ‘Crazy Bueno’ idea.”
“With fall upon us, Pop-Tarts is a warm and new way to experience this universal product,” says Javier Leyva, Director of Tajín USA. “Our well-balanced blend of mild chili peppers, sea salt and dehydrated lime and the new Fruity Chamoy Hot Sauce pair perfectly with Pop-Tarts’ fruit-flavored filling, frosting and flaky crust.”
Priced at $10 USD, the Pop-Tarts x Tajín “Crazy Bueno” kit will be available exclusively through the Pop-Tarts Instagram store and Kellogg’s website October 25-October 27, 12 p.m. EDT.
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