Behind the HYPE: How Unreal Engine Powered Fashion's Entrance Into the Digital Sphere

Epic Games’ 3D tool has become a vehicle for the next generation of designers.

Tech & Gadgets
16,854 0 Comments

If you’re not familiar with Unreal Engine, you’ve definitely seen its creations. A 3D graphic creation engine that was first developed by Epic Games in 1998 and has since released five new iterations — the latest of which, Unreal Engine 5, was brought to market this April — Unreal Engine’s various iterations have been used to power everything from Fortnite to Street Fighter V and the Bioshock, Borderlands and Gears of War series. However, Unreal Engine has also begun serving a new purpose that may change the future course of digital interaction: it’s a popular tool for digital creators and fashion designers to create hyper-realistic items from CGI fabrics to NFT sneakers.

By powering Fortnite, Unreal Engine had a hand in the game’s collaborations with Moncler, Balenciaga, Jordan Brand and KAWS, and more recently it’s served as a jumping-off point for brands like Timberland who are looking to create their own virtual worlds. PUMA, Balenciaga and Gary McQueen have also used Unreal Engine to create CGI fashion films, and it’s powered NFTs from studios like RTFTK, who was acquired by Nike at the tail end of 2021.

“We can come up with really crazy, bizarre ideas that we cannot see in this world,” said RFTK’s Chris Lee while discussing the technology. “For example, crazy, weird, black matter-like particles. You can even make animated dragons that spin around on top of your garment. The ideas and the possibilities are limitless.”

Learn everything you need to know about Unreal Engine and how it’s setting the pace for the future of digital fashion above.

Want to take a deep dive into Salomon, Land Rover or Hennessy? Check out every episode of Behind the HYPE right here.

Read Full Article

What to Read Next

Snow Peak x Mountain of Moods Winter 2022 Is Made for Outdoor Activity
Fashion

Snow Peak x Mountain of Moods Winter 2022 Is Made for Outdoor Activity

Designed at the base of Mt. Tanigawa in Japan.

Omega Reveals $450,000 USD Chiming Speedmaster
Watches 

Omega Reveals $450,000 USD Chiming Speedmaster

Omega spent six years developing the Chrono Chime With Blancpain.

Dark Phil Knight and the "Tuxedo" Loafer for Hypebeast's Sole Mates
Footwear 

Dark Phil Knight and the "Tuxedo" Loafer for Hypebeast's Sole Mates

The creator behind LeBron James’ favorite wool-wrapped sneakers speaks on his first foray into hard-bottom footwear and expanding his artistic mediums while remaining true to himself.

MARKET and My Chemical Romance Reunite for Punk-Filled Collab
Fashion

MARKET and My Chemical Romance Reunite for Punk-Filled Collab

Drenched in black and red.

HBO Will Develop More 'Game of Thrones' Spinoffs Following Success of 'House of the Dragon'
Entertainment

HBO Will Develop More 'Game of Thrones' Spinoffs Following Success of 'House of the Dragon'

The show’s season one finale became HBO’s most-watched finale since ‘GoT.’


Weber Celebrates 10 Years of Dover Street Market Ginza With Collaborative T-Shirts
Fashion

Weber Celebrates 10 Years of Dover Street Market Ginza With Collaborative T-Shirts

Featuring designs with Padmé Amidala and Woody and Buzz from ‘Toy Story.’

Lil Baby Drops Visual for Future-Assisted Track "From Now On"
Music

Lil Baby Drops Visual for Future-Assisted Track "From Now On"

Taken from his No. 1 album ‘It’s Only Me.’

‘Jiro Dreams of Sushi’ Chef Daisuke Nakazawa To Open New Location in Los Angeles
Food & Beverage

‘Jiro Dreams of Sushi’ Chef Daisuke Nakazawa To Open New Location in Los Angeles

Marking Sushi Nakazawa’s third restaurant in the United States.

The New Balance 550 “Neutral Indigo” Receives Official Release Date
Footwear

The New Balance 550 “Neutral Indigo” Receives Official Release Date

Crafted with suede, leather and mesh.

Quentin Tarantino Responds to Ye's Claims That He Had the Original Idea for 'Django Unchained'
Entertainment

Quentin Tarantino Responds to Ye's Claims That He Had the Original Idea for 'Django Unchained'

Also revealing a project Ye supposedly wanted for ‘College Dropout.’

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.