Panerai is opening a new flagship store in Geneva, Switzerland at 21 Rue de Rhône and has unveiled the Luminor Geneva Boutique Special Edition to coincide with the store’s grand opening.
The LGBSE is limited to 121 units during production and features a matte black 44mm case designed of titanium. The first-ever gradient dial will accompany the P.5000 internal movement, accented by Arabic numerals illuminated in neon green. In line with previous Panerai models, the manually wound caliber delivers an eight-day power reserve and inertia balance courtesy of Glucydur.
Engraved on the case back is an elegant mural of Geneva’s landmark Jet d’Eau fountain, accompanied by two interchangeable straps: a recycle-based PET strap and a green rubber strap. The waterproof timepiece commemorates Panerai’s ingenuity in the watchmaking sphere, marking the opening of its experiential concept store in Geneva.
A video wall is present in the space, along with a panorama of Panerai’s iconic glowing green dials across the main wall. The store features TV and touch screens throughout the modular lounge, but most notable is the Art Deco style in-house bar and interactive rotating shelf that allows consumers to customize strap and case pairings.
The timepiece is exclusive to the Panerai Geneva Boutique and retails for $9,700 EUR (approximately $10,815 USD).
In other watch news, HYT returns with a $75,000 USD “Hastroid” model.