Fat Joe Launches New Burger Range at White Castle for "Joenuary"

“I’m here to destroy your New Year’s resolution.”

Food & Beverage
8.3K 7   Comments
Prefer Hypebeast on Google
Save

Fat Joe is making sure you do not keep with your New Years Resolution with his official White Castle partnership announcement. The Bronx rapper took to Twitter to launch his own new burger range at the fast-food chain for the entire month of January, or as he calls it Joenuary.

The rapper has shared his latest range of the burgers which features the Spicey Joe Slider, the Sloppy Joe Slider, Smoky Joe Slider and Sloppy Fries. In the clip announcing his new range of burgers the rapper can be heard saying, “The month of January is no longer January, it is called Joenuary. I’m here to destroy your New Year.”

Fat Joe and White Castle have also announced a slew of surprises that include Joe-inspired trivia, memes, and original poetry and jokes. Joe explains, “White Castle was a big part of my childhood. I always enjoyed eating their Sliders with my friends and family, so it’s a full-circle moment to partner with them all these years later in an unprecedented way. I’m excited to introduce new additions to the menu and share some other surprises so we can start the new year off right.”

Fat Joe’s White Castle burger range is set to be available until February 19.

In other food & beverage news, experience new crispy, crunch with Lay’s Layers.

Read Full Article
Text By
Share this article
Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

What to Read Next

The Terror Squad x Nike Air Force 1 Low “University Red and White” Finally Has an Official Release Date
Footwear

The Terror Squad x Nike Air Force 1 Low “University Red and White” Finally Has an Official Release Date

First surfacing in 2023, the pair lands with red-on-white leather blocking and an embroidered “TS” heel tying it to the crew’s early AF1s.

Rocket Audi Pour the TT's Design Language Into a Dual-Boiler Espresso Machine
Food & Beverage

Rocket Audi Pour the TT's Design Language Into a Dual-Boiler Espresso Machine

Built on Rocket’s Bicocca platform, the machine runs a textless touchscreen and arrives with a purpose-built Spluga grinder.

AMC's Wearable 'Street Fighter' Popcorn Bucket Lets You Wear Guile's Iconic Flat-Top
Food & Beverage

AMC's Wearable 'Street Fighter' Popcorn Bucket Lets You Wear Guile's Iconic Flat-Top

Unveiled by Cody Rhodes, the plastic collectible headpiece features a chin strap and official dog tags.


Here Are 2026's Most Luxurious Mid-Autumn Festival Mooncakes
Food & Beverage

Here Are 2026's Most Luxurious Mid-Autumn Festival Mooncakes

Featuring a Ferrari gear shifter, an EVISU matcha set, a Gucci xiangqi board and more.

New Rumors Corroborate Apple iPhone 14 Pro Having a Hole-Punch Camera
Tech & Gadgets

New Rumors Corroborate Apple iPhone 14 Pro Having a Hole-Punch Camera

Claiming the Face ID hardware will be placed under the display.

adidas and Arsenal Launch "No More Red" Initiative to Combat Youth Knife Crime
Sports

adidas and Arsenal Launch "No More Red" Initiative to Combat Youth Knife Crime

Launching with a special-edition all white match jersey.

Nikola Drops its $2 Billion USD Lawsuit Against Tesla
Automotive

Nikola Drops its $2 Billion USD Lawsuit Against Tesla

After Nikola’s founder was charged with securities fraud.

User Discovers Old Apple Icons Buried in macOS Systems Folder
Tech & Gadgets

User Discovers Old Apple Icons Buried in macOS Systems Folder

Including an old Windows PC icon with Blue Screen of Death.

Rijksmuseum Reproduces Rembrandt's 'The Night Watch' in 717 Gigapixels
Art

Rijksmuseum Reproduces Rembrandt's 'The Night Watch' in 717 Gigapixels

Currently the largest and most detailed image to date.

US Government Releases New Photos of Wu-Tang Clan's 'Once Upon a Time in Shaolin'
Music

US Government Releases New Photos of Wu-Tang Clan's 'Once Upon a Time in Shaolin'

Imagery of the CDs and song titles were redacted, however.


Black Market COMME des GARÇONS Arrives At DSML
Fashion

Black Market COMME des GARÇONS Arrives At DSML

Featuring reworked Lewis Leathers, custom Stüssy, Gucci and more.

This 780-Mile 2005 Porsche Carrera GT Just Sold for $1.9 Million USD
Automotive

This 780-Mile 2005 Porsche Carrera GT Just Sold for $1.9 Million USD

Bring A Trailer’s most expensive car sold.

The Weeknd Drops 'Dawn FM' Album Merch
Fashion

The Weeknd Drops 'Dawn FM' Album Merch

Featuring trucker hats, hoodies, cassette tapes and more.

Casa Organica Is an Amalgamation of Architecture and Nature
Design

Casa Organica Is an Amalgamation of Architecture and Nature

Complete with a built-in slide to go from the house to the garden.

Floyd Mayweather Announces His Next Fight Will Take Place on a Helipad Above Dubai’s Burj Al Arab Hotel
Sports

Floyd Mayweather Announces His Next Fight Will Take Place on a Helipad Above Dubai’s Burj Al Arab Hotel

The exhibition fight was announced for February 20.

Snap Sues US Patent Office to Trademark the Word "Spectacles"
Tech & Gadgets

Snap Sues US Patent Office to Trademark the Word "Spectacles"

The USPTO recently rejected the company’s application.

More ▾