Snap Sues US Patent Office to Trademark the Word "Spectacles"

The USPTO recently rejected the company’s application.

Tech 
3,362 Hypes 0 Comments

Snap is officially suing the United States Patent and Trademark Office (USPTO) for rejecting its application to trademark the word “spectacles” specifically for their digital eyewear camera device. The USPTO has argued that the word is too generic to be applied to the company’s smart glasses.

The Verge reported that Snap claimed that its use for the term “evokes an incongruity between an 18th-century term for corrective eyewear and Snap’s high-tech 21st-century smart glasses.” Snap’s complaint is due to an ongoing dispute between the company and the USPTO over whether or not the word “spectacles” can be applied to Snap’s digital eyewear device or if it can be used for any other smart glasses.

In an opinion piece published by the Trademark Trial and Appeal Board back in November, USPTO had determined that Snap’s use of the term “spectacles” lacked the “distinctiveness” that would garner it necessary for trademark. At the time, USPTO said, “Spectacles is so commonly used to describe the nature of the product or competing products, rather than any particular source of the product(s).”

Snap first wanted to file for the trademark in 2016, which was also the same time the company released the first-generation model. However, Snap was unable to sell all of the pairs and lost $40 million USD on the first version. Despite the issue, Snap still went on to design two new models. However, due to marketing efforts, word of mouth and social media, Snap has shown that its Spectacles “eyeglasses form is a feature, function and characteristic of the camera, not only functionally but aesthetically.”

It remains to be seen if Snap will win the trademark war.

In other tech news, Samsung has opened up a virtual flagship storefront in Decentraland.

Read Full Article

What to Read Next

McDonald's Has Filed Trademark Applications To Enter the Metaverse
Food & Beverage

McDonald's Has Filed Trademark Applications To Enter the Metaverse

Want some fries with that?

The UFC Threatened to Sue Francis Ngannou's Agent for Talking to Jake Paul's Advisor
Sports

The UFC Threatened to Sue Francis Ngannou's Agent for Talking to Jake Paul's Advisor

Hours before Ngannou’s UFC 270 championship bout.

The FTC Sues NVIDIA to Block $40 Billion USD ARM Acquisition
Tech 

The FTC Sues NVIDIA to Block $40 Billion USD ARM Acquisition

Arguing that the tech company would have too much market power.


Tomokazu Matsuyama To Unveil "The Best Part About Us"
Art

Tomokazu Matsuyama To Unveil "The Best Part About Us"

Opening soon at Chicago’s Kavi Gupta Gallery.

Cordae Hops on Kendrick Lamar's "The Heart Part 4" for "FABEV Freestyle"
Music

Cordae Hops on Kendrick Lamar's "The Heart Part 4" for "FABEV Freestyle"

‘From A Bird’s Eye View’ drops January 14.

BAIT and Good Smile Company Come Together for a V.S.O.F. Mazinger Z Figure
Fashion

BAIT and Good Smile Company Come Together for a V.S.O.F. Mazinger Z Figure

Accompanied by an apparel capsule.

'Squid Game' Star Jung Ho-yeon Makes History as First East Asian To Receive Solo Feature on the Cover of 'Vogue'
Fashion

'Squid Game' Star Jung Ho-yeon Makes History as First East Asian To Receive Solo Feature on the Cover of 'Vogue'

For the first time in the magazine’s 130 year history.

Tom Holland Reveals His Failed Young James Bond Movie Pitch Became 'Uncharted'
Entertainment

Tom Holland Reveals His Failed Young James Bond Movie Pitch Became 'Uncharted'

Holland wanted to play a young 007.

2022 Golden Globes Will Be a “Private Event” With No Livestream
Entertainment

2022 Golden Globes Will Be a “Private Event” With No Livestream

Winners will be revealed online in real-time.


Flume Teases Collaboration With Gorillaz in New Psychedelic Trailer
Music

Flume Teases Collaboration With Gorillaz in New Psychedelic Trailer

Ahead of the producer’s third album release.

INVINCIBLE Releases a City Lookbook for Nautica Japan
Fashion

INVINCIBLE Releases a City Lookbook for Nautica Japan

Highlighting effortless everyday apparel.

Kanye West Reportedly Set to Headline Coachella
Music

Kanye West Reportedly Set to Headline Coachella

Along with Billie Eilish and Swedish House Mafia.

GameStop Is Reportedly Working On an NFT Marketplace
Tech NFT

GameStop Is Reportedly Working On an NFT Marketplace

As part of its comeback plan.

Unexpected Moments with Auchentoshan
Food & Beverage 

Unexpected Moments with Auchentoshan

Presented by Auchentoshan
The one spirit that’s smooth like no other.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.