Palace and Stella Artois have unveiled their second collaboration of the year. Showcased with a lookbook released earlier today, the pair pay homage to the traditional British pub scene with a selection of apparel and bar accessories, and ahead of its release later this week HYPEBEAST takes a closer look at every piece from the collection.
Celebrating Soho in New York and Soho in London, each piece arrives in two iterations, paying homage to each location. Arguably the capsule’s stand-out garment is the Stadium Jacket which houses an array of co-branded patches across the arms and chest, while a selection of coach jackets, T-shirts, hoodies and caps round out the apparel.
Accessories come courtesy of a Winter Stellar tote bag which is equipped with beer can holders, alongside a beer cooler, beer mats, bar towels and classic co-branded Stella Artois glasses.
To celebrate the launch, Palace is opening a pub in both London and New York. In London, the Palace Artois pub will take over the Blue Posts, running from August 24 until August 27, while in New York two brands will transform the Vig Bag, opening on August 25 and running until August 26.
The second Palace Artois collection will begin releasing via Palace’s web store on August 27, arriving at its London, New York and L.A. locations on the same day, as well as Dover Street Market’s London and L.A outposts.