Christopher Ward C60 #tide Builds On Use of Recycled Ocean Plastics
With proceeds going to ocean conservation charity.
British brand Christopher Ward has added an environmentally focused new model to its C60 collection of dive watches using recycled ocean plastics.
Expanding on last year’s release of a strap produced in partnership with #tide SA, a Swiss company that collects and recycles ocean plastics as yarn or granules for injection molding, the new C60 #tide dive watch features the #tide hashtag on its crown and caseback, both surrounded by rings of recycled blue #tide plastic.
“We worked with #tide last year to create a one-off strap for the C60 BLUE – the sell-out limited edition dive watch we created for the Blue Marine Foundation. The fantastic success of that watch taught us two important things: our team is inspired by environmental concerns, and our customers want to see us do more with eco materials”, says Mike France, Christopher Ward’s CEO.
The 42mm stainless steel C60 #tide has a sapphire crystal dial is etched with a 3D wave pattern printed with Super-LumiNova’s brightest, Grade X1 BL C1.
Water resistant to 600m, the C60 #tide houses a Sellita SW200 COSC automatic movement and is sold in 95% bio-degradable packaging. Christopher Ward will also be donating $7 USD (£5 GBP) for each strap sold, either on a watch or individually, to the Blue Marine Foundation charity.
The C60 #tide is available now via Christopher Ward, priced $1,095 USD on a #tide ocean material strap or $1,215 USD on a brushed steel bracelet.
Elsewhere in watches, Grand Seiko drops a trio of green US exclusives.
