Beyoncé and adidas Unveil New “IVY PARK RODEO” Collection

Queen Bey’s new launch collection celebrates the formidable impact of Black men and women on American Western culture.

Footwear
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Since signing with the adidas family back in April 2019, Beyoncé has taken the footwear and apparel world by storm through various collaborative releases. Thanks to the backing of the German brand, the contemporary R&B artist’s IVY PARK line has been reinvigorated with new life, and she continues to be one of the stronger female icons that’s moving the needle in the sportswear realm. On deck for the two parties is a fourth launch which entails the all-new “IVY PARK RODEO” Collection. The footwear and apparel range aims to celebrate the powerful impact of Black men and women on American Western culture.

Headlining this new drop are five footwear offerings. The popular adidas UltraBOOST runner along with the hefty Super Sleek “Chunky” model each have a duo of colorways coming out, the former of which bears monochromatic navy blue and creamy orange themes while the latter has a white and blue option and beige and orange iteration in the pipeline. Additionally, a Forum Mid installment is brought to the table and arrives with lighter gray canvas uppers and brown bottoms.

There’s a whopping 58 apparel styles to select from in this capsule, and some of the more noteworthy silhouettes include that of the denim body suits, wide leg snap pants, denim tracksuits and French terry hoodies. In the accessories department, unisex hats, unisex bags, bucket hats, durags, socks and bandanas are included.

Mark your calendars as Queen Bey’s fourth “IVY PARK RODEO” Collection drops for 24 hours via adidas on August 19, while a global launch will go down on August 20.

Elsewhere in footwear news, adidas revealed release details for its 4DFWD “Signal Green”.

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