Instagram Accidentally Hides Likes for Some Users

Earlier this week, some users on Instagram reported that they were no longer seeing the number of likes on posts. In an official statement, the social media platform has now noted that the disappearance was because of a “bug.” But it is important to understand that the “bug” is part of ongoing private tests experimenting with hiding like counts to improve user experience.

Although the “bug” has no been resolved, the hiccup is a reminder of the direction Instagram is heading towards. Since 2019, Instagram has been rumored to be working towards maintaining focus on photos and videos rather than the likes. It is very possible that in the near future likes count on the platform could be gone for good.

This issue has now been fixed. Pull down to refresh your feed and your likes should restore – thanks for your patience!

— Instagram Comms (@InstagramComms) March 3, 2021

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