Shake Shack Announces "Now Serving" Regional Chef Collab Charity Series

Kicking off with Chris Shepherd, Owner and Executive Chef of Underbelly Hospitality.

By
Food & Beverage
1,940 Hypes 0 Comments

Adding to its charitable efforts, Shake Shack recently announced its “Now Serving” regional chef collaboration series. The year-long initiative is set to spotlight well-known chefs and restaurateurs across the United States and give back to local food nonprofits.

Kicking off the “Now Serving” series March 4, Chris Shepherd, owner and Executive Chef of Underbelly Hospitality in Houston, and Shake Shack will launch the Southern Smoke Chicken. The special menu item is a crispy chicken breast sandwich accented with Shepherd’s spicy bacon jam, pickled jalapeño mustard, cherry peppers and shredded lettuce. Net proceeds from the Southern Smoke Chicken will go to Shepherd’s Southern Smoke Foundation, a crisis relief organization for people in the food and beverage industry.

“It’s been so much fun working with Shake Shack on a collaborative sandwich to benefit Southern Smoke. Our industry continues to struggle, and the money raised from this sandwich will help food and beverage workers in crisis. Houstonians have such huge hearts – and appetites – so I hope they come out to eat for a cause and raise funds to support our industry,” said Chris Shepherd.

“We’re thrilled to partner with some of the best chefs in the country for this series while giving back to the restaurant community during these difficult times,” said Mark Rosati, Shake Shack Culinary Director. “We love crafting fun, delicious menu items in an elevated way, inspired by our fine dining roots and with an emphasis on premium ingredients. Now Serving brings together a unique vision and style from top chefs who share our passion and commitment, paired with our roadside-inspired classics, and we can’t wait to show our Shack fans what we’re cooking up.”

“Now Serving” will also feature collaborations with Pinky Cole of Slutty Vegan in Atlanta, Dominique Crenn of Atelier Crenn in San Francisco, Junghyun Park of Atoboy and Atomix in New York, Joseph “JJ” Johnson of FIELDTRIP in New York and Sarah Grueneberg of Monteverde Restaurant & Pastificio in Chicago among others.

Check out Chris Shepherd’s Southern Smoke Chicken and catch all the dates for Shake Shack’s “Now Serving” regional chef collaboration charity series above.

 

View this post on Instagram

 

A post shared by SHAKE SHACK (@shakeshack)

For more food and beverage news, SLICE OF SAUCE offers a unique way to enjoy condiments.

Read Full Article

What to Read Next

Benny Blanco and Shake Shack Announce 'FRIENDS KEEP SECRETS 2' Collab
Food & Beverage

Benny Blanco and Shake Shack Announce 'FRIENDS KEEP SECRETS 2' Collab

Celebrating the upcoming sophomore album.

Shake Shack Collaborates With Chef Fergus Henderson on an Eel Burger
Food & Beverage

Shake Shack Collaborates With Chef Fergus Henderson on an Eel Burger

Including a couple of St. John-inspired items.

Audio Pro Introduces the Successor to Its Award-Winning C10 Multiroom Speakers
Tech

Audio Pro Introduces the Successor to Its Award-Winning C10 Multiroom Speakers

Now coming with Apple AirPlay 2 and Google Cast.


AWGE Delivers "42021" Release to Celebrate 4/20
Fashion

AWGE Delivers "42021" Release to Celebrate 4/20

Available for one day only.

Platinum Daniels Anniversary Surfaces on A Collected Man
Watches

Platinum Daniels Anniversary Surfaces on A Collected Man

The London-based dealer has developed a reputation for sourcing unicorn watches.

The Black School Founders Discuss Art, Social Change and More
Arts 

The Black School Founders Discuss Art, Social Change and More

How an experimental art school and design firm plans to transform into a physical space.

Five of the Best Fitness Watch Brands
Watches

Five of the Best Fitness Watch Brands

Wearable tech to help you reach your PB.


Hasbro Pulse Opens Pre-Orders for 'Star Wars' The Black Series First Order Stormtrooper Helmet
Design

Hasbro Pulse Opens Pre-Orders for 'Star Wars' The Black Series First Order Stormtrooper Helmet

With a built-in voice box.

Martine Rose Redefines Classic Menswear Ideas in SS21 Collection
Fashion

Martine Rose Redefines Classic Menswear Ideas in SS21 Collection

The new lookbook mixes inspiration from football culture, business suits and San Francisco in the 1970s.

Red Wing Celebrates Community Leaders in "Out of Fashion" Campaign
Footwear

Red Wing Celebrates Community Leaders in "Out of Fashion" Campaign

Featuring Want Show Laundry, Bioni Samp and the “Concrete Cowgirl.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.