Crown Royal Regal Apple Taps Sami Miró to Auction Off an Exclusive Jacket Benefiting Climate Education

Bids are now open on Popshop Live.

Fashion
2,115 Hypes 1 Comments

Crown Royal Regal Apple and TheFutureParty (TFP) have joined forces with “The Queen of Vintage” Sami Miró to release an exclusive jacket that will be auctioned on Popshop Live.

“I was eager to partner with Crown Royal because the brand has really emboldened creators to redefine excellence in their respective crafts – whether that’s music, art and even fashion — and I’m really excited to hear the reactions to this new design collaboration,” said Miró in a statement. “With this Crown Royal Regal Apple jacket, I tried to make something that felt cool, fresh and endemic to Miami, but that would also inspire others to reconstruct their ideas and showcase that upcycled fashion can also be regal.”

Crown Royal Regal’s Sami Miró collaboration marks the brand’s latest foray into fashion. Earlier this year, Crown Royal partnered with Harlem’s Fashion Row to award $10,000 USD grants to up-and-coming BIPOC designers at their New York Fashion Week Style Awards and Runway Show.

“Crown Royal Regal Apple continues to spotlight how creative communities are paving a new way that redefines royalty, like here in Miami for one of art’s biggest events on the international stage,” said Nicola Heckles, Vice President at Crown Royal, in a statement. “Collaborating with Sami Miró on this upcycled piece of art, incorporating our iconic Crown Royal bags, has been an amazing opportunity to give back to a local nonprofit.”

The Crown Royal Regal Apple x Sami Miró will open for bidding at 11 a.m. ET on December 3 on Popshop. Proceeds will benefit the CLEO Institute, a Miami-based non-profit dedicated to climate education, engagement and advocacy.

Elsewhere, Kai Nguyen has designed a T-shirt supporting homeless individuals in LA.

Read Full Article

What to Read Next

Here's What Went Down at the Joe Freshgoods x Crown Royal Regal Apple Pop-Up in Chicago
Events 

Here's What Went Down at the Joe Freshgoods x Crown Royal Regal Apple Pop-Up in Chicago

Presented by Crown Royal
An All Star Weekend activation to launch a collection of limited-edition merch.

"Gohar World" Launches with Collection of Surrealist Tableware
Design

"Gohar World" Launches with Collection of Surrealist Tableware

With a campaign shot by Roe Etheridge.

Justin Bieber and Tim Hortons to Launch Biebs Brew
Food & Beverage

Justin Bieber and Tim Hortons to Launch Biebs Brew

All three Timbiebs flavors will also be returning to stores.


Elon Musk Hints That Negotiating a Lower Sale Price for Twitter Is Not "Out of the Question"
Tech

Elon Musk Hints That Negotiating a Lower Sale Price for Twitter Is Not "Out of the Question"

After placing the deal on hold due to the accuracy of Twitter’s bot count.

Doja Cat Drops Enchanting Visuals for "Woman"
Music

Doja Cat Drops Enchanting Visuals for "Woman"

Enlisting Teyana Taylor, Guetcha, and Janelle Monáe and H.E.R.’s childartiste.

Sage Nation Links With HH-118389225 For One-Off Raffle Collection
Fashion

Sage Nation Links With HH-118389225 For One-Off Raffle Collection

Eight unique pieces will be individually raffled online.

Juice WRLD Pays Homage to L.A. on New Single With Justin Bieber
Music

Juice WRLD Pays Homage to L.A. on New Single With Justin Bieber

Off of his forthcoming posthumous LP ‘Fighting Demons.’

Kai Nguyen Designs T-Shirt in With Proceeds Supporting Homeless Individuals in LA
Fashion 

Kai Nguyen Designs T-Shirt in With Proceeds Supporting Homeless Individuals in LA

Presented by Adobe
A blend of inspirations from the designer’s roots in Vietnam and his current life in America.

Vans Drops the Slip Hiker LX in Season-Appropriate "Black" Colorway
Footwear

Vans Drops the Slip Hiker LX in Season-Appropriate "Black" Colorway

Pick up the weather-ready pair from Dover Street Market Ginza now.


Official Images of the Air Jordan 1 High "Hand Crafted"
Footwear

Official Images of the Air Jordan 1 High "Hand Crafted"

The multi-colored ensemble with contrast stitching is expected to drop ahead of Christmas.

New Balance’s 1700 Has Been Given an Understated Makeover
Footwear

New Balance’s 1700 Has Been Given an Understated Makeover

The second iteration of the heritage sneaker this year.

Zegna Goes Back to Essentials With Modern Rebrand
Fashion 

Zegna Goes Back to Essentials With Modern Rebrand

Presented by Ermenegildo Zegna
With a new Vicuna-tinted logo.

Joya Studio Teases Upcoming Candle Collaboration with Minions
Design 

Joya Studio Teases Upcoming Candle Collaboration with Minions

Presented by Minions
Sure to be a one-of-a-kind olfactory experience.

This Mercedes-Benz CLK DTM AMG Is the Best of the Best
Automotive

This Mercedes-Benz CLK DTM AMG Is the Best of the Best

You can only drive it 2,500 miles a year in the States due to “Show and Display” rules.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.