Naomi Osaka Is the Latest to Join Victoria’s Secret's "VS Collective" Rebrand

Joining the likes of Hailey Bieber, Priyanka Chopra, Eileen Gu, and Megan Rapinoe.

Fashion 
13,935 Hypes 12 Comments

Naomi Osaka has just taken to Instagram to announce that she will be joining Victoria’s Secret as an ambassador — taking part in the American beauty retailer’s ongoing rebrand.

“Very excited and proud to join an incredible group of women. Wouldn’t have thought this was possible as a child and I’m so glad there’s more representation in the world now.” said the 24-year-old tennis star. Ending with, “Can’t wait to share/show you guys how I’ll be partnering with VS.”

Under scrutiny for the lack of body diversity as well as the public’s negative view in the objectification of women in its runway “Angels,” 2019 signaled the end of the Edward Razek-formed Victoria’s Secret Fashion Show — an annual fashion show where the likes of Claudia Schiffer, Tyra Banks, Heidi Klum, Gisele Bündchen, and Adriana Lima were once featured.

Osaka now joins the VS Collective, Victoria’s Secret’s group of partners with a diverse “background, interests, and passion.” Currently, the VS Collective sees such celebrities as Hailey Bieber, Priyanka Chopra, Eileen Gu, and Megan Rapinoe, to name a few. Osaka also told WWD in an exclusive interview, “I remember going into [Victoria’s Secret] stores when I was a kid and wondering why none of the women on the wall looked like m. Now, as a collective, we can inspire the next generation from all different backgrounds, cultures and sizes. That represents such progress to me.”

 

View this post on Instagram

 

A post shared by 大坂なおみ (@naomiosaka)

In other fashion news, Justin Bieber and Tim Hortons tap into the Canadian spirit to unveil collaborative merch collection.

Read Full Article

What to Read Next

Naomi Osaka Joins the 'Fortnite' Icon Series
Gaming

Naomi Osaka Joins the 'Fortnite' Icon Series

Featuring two unique outfits and several accessories.

Naomi Osaka Brought to Tears After Being Heckled at Indian Wells
Sports

Naomi Osaka Brought to Tears After Being Heckled at Indian Wells

Losing her second round 6-0, 6-4 to Veronika Kudermetova.

Naomi Osaka Drops Her Third Nike Apparel Collection
Fashion

Naomi Osaka Drops Her Third Nike Apparel Collection

Styled, curated and photographed by the four-time Grand Slam champion herself.


ESPRIT's Latest Collection Is a Throwback to '80s Retro Sportswear
Fashion

ESPRIT's Latest Collection Is a Throwback to '80s Retro Sportswear

The technicolor era of oversized-fit and Logomania.

Microsoft To Begin Rolling Out Xbox Cloud Gaming on Xbox One and Series X/S Consoles
Gaming

Microsoft To Begin Rolling Out Xbox Cloud Gaming on Xbox One and Series X/S Consoles

Available to those with Game Pass Ultimate.

2021 Lyst Year in Fashion Report Names YEEZY x Gap Most Hyped Collab of the Year
Fashion

2021 Lyst Year in Fashion Report Names YEEZY x Gap Most Hyped Collab of the Year

Nike Air Force 1s and Off-White x Nike Dunk Low “The 50” Series are crowned top sneakers of 2021.

TIDAL Launches Free Membership Tier, New Artist Revenue Methods
Music

TIDAL Launches Free Membership Tier, New Artist Revenue Methods

In order to empower “fans to play a larger role in the success of their favorite artists.”

'Call of Duty: Vanguard' to Nerf Shotguns Following Player Base Outcry
Gaming

'Call of Duty: Vanguard' to Nerf Shotguns Following Player Base Outcry

Celebrating the popular weapon.

The Most Common Password in America Is “123456”
Tech

The Most Common Password in America Is “123456”

And yes, “password” is also in the top 10 list.


Hendrick's Gin's First Ever Gaming Chair Will Set You Back $4,000 USD
Gaming

Hendrick's Gin's First Ever Gaming Chair Will Set You Back $4,000 USD

Features a bar cart for unplugged play.

HUF x Pleasures’ Latest Collaboration Is a Nod to the '90s
Fashion

HUF x Pleasures’ Latest Collaboration Is a Nod to the '90s

Inspired by vintage thrifting finds.

The Air Jordan 1 Acclimate Slips on a Clean White and Gray Colorway
Footwear

The Air Jordan 1 Acclimate Slips on a Clean White and Gray Colorway

Sporting sunken toebox perforations to prevent soggy socks.

MIYAGIHIDETAKA and NEEDLES Collide for a Capsule Collection
Fashion

MIYAGIHIDETAKA and NEEDLES Collide for a Capsule Collection

Bringing their signature elements together.

Jeremy Renner Speaks on Future With Marvel After 'Hawkeye' Series
Entertainment

Jeremy Renner Speaks on Future With Marvel After 'Hawkeye' Series

Adding that “these six episodes” of the Disney+ series “are pretty exciting.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.