Asahi Super Dry Brings "Perfect Pint" Pouring Technology to the U.K.

Set to roll out across the nation next year.

Food & Beverage
2,144 Hypes 1 Comments

Asahi Super Dry has announced plans to bring its latest draught innovation from Japan to the U.K. with its Auto Pour Units. The new technology is designed to give customers the “perfect pint,” with its button-operated system moving the glass into the perfect angled position for the pour.

Launching the new innovation in the U.K., Asahi U.K.’s Global Brands Director Jonathan Norman said, “We’re excited to bring a taste of modern Japan to the U.K. with the launch of the Auto Pour Unit, a tool created to help bartenders provide an even better experience of Asahi Super Dry. The new technology guarantees high quality and the ultimate precision, whilst driving theatre at point of purchase.”

The Auto Pour Units roll out has begun, with five locations in London — including Flesh and Buns in Fitzrovia, Untitled in Dalston and Inamo in Covent Garden — currently utilizing the technology. More locations across the country will also begin using the Auto Pour Units next year.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

In other food and beverage news, Bud Light Seltzer has been dressed up in the new Ugly Sweater pack.

Read Full Article

What to Read Next

Asahi Super Dry Changes Its Formula for the First Time Ever
Food & Beverage

Asahi Super Dry Changes Its Formula for the First Time Ever

The iconic logo and beer can will also receive a makeover.

Citroën to Launch Its Electric AMI City Car in the U.K.
Automotive

Citroën to Launch Its Electric AMI City Car in the U.K.

Perfect for zipping around town.

U.K. To Receive a Permanent Gallery Space Dedicated to Immersive Art
Art

U.K. To Receive a Permanent Gallery Space Dedicated to Immersive Art

Refik Anadol will be the first exhibiting artist.


‘No Time To Die’ Nears $7 Million USD on First Day at U.K. Box Office
Entertainment

‘No Time To Die’ Nears $7 Million USD on First Day at U.K. Box Office

Could U.K. cinema admissions be on the rise?

Kim Jones Named 2021 Fashion Innovator of the Year by 'WSJ'
Fashion

Kim Jones Named 2021 Fashion Innovator of the Year by 'WSJ'

Further emphasizing his dominance in the industry.

Keanu Reeves Wraps Up 'John Wick 4' by Gifting Stunt Team Rolex Watches
Watches

Keanu Reeves Wraps Up 'John Wick 4' by Gifting Stunt Team Rolex Watches

Rolex Submariners for the “THE JOHN WICK FIVE.”

Take an Official Look at the Nike SB Dunk Low "Chlorophyll"
Footwear

Take an Official Look at the Nike SB Dunk Low "Chlorophyll"

A classic colorway that was first seen on the 1987 Air Trainer 1.

Adobe Takes Photoshop and Illustrator to the Browser
Tech

Adobe Takes Photoshop and Illustrator to the Browser

Enabling basic edits and collaborative feedback.

Jung Ho-yeon Stars in New Heron Preston for Calvin Klein Season 2 Campaign
Fashion

Jung Ho-yeon Stars in New Heron Preston for Calvin Klein Season 2 Campaign

Sharing how she wears her calvins.


Stüssy and Our Legacy WORK SHOP Rekindle for Graphic-Heavy Fall 2021 Collection
Fashion

Stüssy and Our Legacy WORK SHOP Rekindle for Graphic-Heavy Fall 2021 Collection

While also presenting a formal duffle coat and Vibram-equipped loafers.

Tekla Gets Cozy With Fall 2021 Sleepwear Collection
Fashion

Tekla Gets Cozy With Fall 2021 Sleepwear Collection

Introducing flannel pieces, mohair blankets and new bedding colorways.

Here's a Closer Look at the PS5 Pulse 3D Wireless Headset in "Midnight Black"
Gaming

Here's a Closer Look at the PS5 Pulse 3D Wireless Headset in "Midnight Black"

Elevating gaming audio to the next level.

Texas Chainsaw Massacre Franchise Debuts Leatherface NFT Project
Tech

Texas Chainsaw Massacre Franchise Debuts Leatherface NFT Project

Just in time for Halloween.

The Long-Awaited "Forever Is Now" Exhibition Graces Giza Pyramids
Art

The Long-Awaited "Forever Is Now" Exhibition Graces Giza Pyramids

The showcase will run until November 7.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.