The New Balance 237 Pays Homage to '70s Running Sneakers

A colorful continuation of the retro ethos espoused on models like the 327 and 57/40.

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Footwear
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Bob Marley once sung “in this great future, you can’t forget your past,” a thoughtful lyric that seems to translate well — albeit unintentionally so — to New Balance‘s new 237. A colorful lifestyle shoe that pulls its inspiration from classic ’70s runners, the 237 serves as an undeniably apt follow-up to other popular models like the 327 and 57/40, repackaging and updating retro running flair for the discerning modern-day lifestyle consumer.

No punches are pulled on the 237’s debut colorway, a vivid mixture of dark navy, rich forest green, spicy red and mustard yellow, all centered around a large light gray N logo on the midfoot. Colors aren’t the only mixture on the 237 either: the upper uses suede, mesh and textiles for a multi-textured look.

Apart from the midfoot logo, there’s also New Balance branding stamped on the heel and present on the nylon tongue’s tan tag. Down below, EVA foam midsoles feature an extended green wedge under the heel, placed above a standard grey slab of foam for extra texture. Traditional black outsoles round off the look.

The New Balance 237 is set to debut via New Balance’s webstore on February 6, and will be priced at a palatable $85 USD.

For more footwear news check out the latest installment of HYPEBEAST‘s Sole Mates series, in which NOAH founder Brendon Babenzien discusses his love of the Solovair Gibson.

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