Alex da Kid Debuts First Collection From His Own Luxury Fashion Label

Starring actor Gary Busey.

By
Fashion
9,204 Hypes 10 Comments

U.K.-born, L.A.-based music producer Alexander Grant, best known as Alex da Kid, has launched his first luxury clothing label and new moniker _by.ALEXANDER. His debut collection, called “000 CHANNEL BLACK,” features a mix of one-off pieces and elevated sportswear styles. Actor Gary Busey and model Irina Shayk star in the first editorial campaign, kicking off the launch.

Designed and developed in Los Angeles by Grant himself, the unisex 19-piece collection is full of contrasting details and juxtapositions. Utilitarian elements are paired with feminine ones, while couture-like details accent neutral earth tones. Jersey, french terry and leathers inform the range, with a heavy emphasis on oversized silhouettes and a slouchy look. Key pieces from the collection include a cropped puffer jacket, oversized button-up flannel shirt and cutout pocket jeans.

Inspired by the way that fashion fosters creativity and positively impacts young creatives, _by.ALEXANDER will serve as the center of a multidisciplinary hub that involves young talents across creative disciplines such as music, art and fashion. The new brand showcases not only the role fashion has played in Grant’s life, but the importance of a greater creative vision.

Check out the “000 CHANNEL BLACK” collection above. The items are available to purchase now on _by.ALEXANDER’s website .

Elsewhere in fashion, ROSE IN GOOD FAITH has tapped Trippie Redd for its latest capsule.

Read Full Article

What to Read Next

FaZe Clan’s SWAGG Is the Latest Twitch Streamer to Launch a Merch Line
Gaming

FaZe Clan’s SWAGG Is the Latest Twitch Streamer to Launch a Merch Line

He’s responsible for over 2,000 gaming videos.

Brooklyn Museum Announces Reopening, Major KAWS Exhibition and More
Arts

Brooklyn Museum Announces Reopening, Major KAWS Exhibition and More

The institution will start welcoming visitors on September 12.

Qasimi's AW20 Collection Is Inspired by Life's Cyclical Nature
Fashion 

Qasimi's AW20 Collection Is Inspired by Life's Cyclical Nature

Presented by Qasimi
Life, death, rebirth.


Stay Home Snaps: 18 East and Friends
Fashion 

Stay Home Snaps: 18 East and Friends

Jimmy Gorecki and more share their routines.

Crep Protect Unveils Shields to Keep Your Sneakers Crease-Free
Footwear

Crep Protect Unveils Shields to Keep Your Sneakers Crease-Free

And tropical-scented, too.

Vans Resurrects Acer NI With Bold Checkerboard Highlights
Footwear

Vans Resurrects Acer NI With Bold Checkerboard Highlights

The mid-’90s silhouette gets an understated refresh.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.