Being the literal foundation of a huge number of the world’s footwear brands, Italian company Vibram is a world-leader in high-performance rubber soles. To showcase the diversity of designers that utilise its hard-wearing tech, Vibram is releasing a four-part film series titled #WhyVibram, starring a selection of brands releasing new designs using its technology. Designers from Woolrich, Casadei, Roa Hiking and Atlantic Stars speak on how they incorporate the Vibram soles into their footwear products, highlighting the diversity of designs its appears in and the reliability of Vibram’s 80 years of experience.
“With the #WhyVibram campaign, we aim to show what lies behind each project that we develop for our partner brands,” says Davide Canciani, Global Marketing Director of Vibram. “Each company has its own vision, its own style and its own specific functional and aesthetic needs. Our role is to combine these specific needs with the best solution in terms of creativity, performance and innovation, concepts that Vibram guarantees and which have always characterised the company.”
The first film releases on March 12 and to find out more about Vibram, head to the brand’s site.