TAG Heuer Introduces New Generation of Its Luxury Connected Watches

A digital experience geared towards performance and sports.

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Swiss luxury watchmaker TAG Heuer has revealed the third generation of its Connected Timepiece range, combining elegance and craftsmanship with a range of high-performance technical features. The newest addition to the Connected series enhances and supports the wearer’s lifestyle day-to-day with a streamlined physical and digital experience as well as extensive sport functionalities.

TAG Heuer began spearheading the connected watch segment back in 2015. Since then, the brand has introduced a large selection of models that combine the refinement of the chronograph-inspired timepiece with custom-designed digital experience geared towards performance.

The updated TAG Heuer Connected watch is packed with helpful features and easy-to-use connected services: an immersive sports experience through the TAG Heuer Sports app, built-in GPS, a heart-rate monitor, Wear OS and a recently developed TAG Heuer mobile companion app that allows for greater personalisation and insight into the wearer’s achievements with regards to running, cycling, golf and fitness. The range has been deeply refined so that the timepieces are as intuitive and responsive as possible, helping define the TAG Heuer brand as a progressive innovator in the digital watch sector.

The new TAG Heuer Connected watch is available to purchase now from select retailers and TAG Heuer boutiques worldwide. It’s also available for purchase on TAG Heuer online for those in Australia, Japan, Switzerland, the UK and the US.

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