adidas Teases New "GMR" Tech With Jacquard by Google & EA Sports FIFA

“The more you play in real life, the better your FIFA Mobile Ultimate Team becomes.”

By
Tech
15,716 Hypes 4 Comments

adidas Japan has just released a mysterious video teasing its upcoming GMR tech with EA Sports FIFA & Jacquard by Google. With the advancements of smartphones in the last decade, performance-tracking wearable tech like Nike’s iPod-synched Nike+iPod tracker and adidas’ miCoach hardware died off as they were inevitably replaced with gyro-quipped phones/smartwatches and downloadable apps.

This new GMR tech looks to once again put wearable tech in the hands of active individuals, but this time adds one more demographic to the mix — gamers. Joined by EA Sports FIFA Mobile, a Google Jacquard chip is inserted into the insole of an adidas football boot (much like the aforementioned performance-tracking hardware) and worn to record things such as speed and kicking power. The Jacquard tag will track your performance in real life and then reflect the training onto your FIFA Mobile Ultimate team.

Another big reveal at the end of the teaser comes when a masked footballer takes off his mask to reveal his identity: Paulo Dybala; included in the purchase of the GMR insoles is a Paulo Dybala FIFA Mobile card.

Head over to Footy Headlines for a look at the packaging, and expect adidas GMR to drop March 10.

In other tech news, Bang & Olufsen debuts powerful new Beosound Balance speaker.

Read Full Article

What to Read Next

Globe-Trotter Release Luggage Collection for 'James Bond: No Time To Die'
Design

Globe-Trotter Release Luggage Collection for 'James Bond: No Time To Die'

In both carry-on and check-in sizes.

JULIUS' Panelled Lace-Up Boots Feature Sculptural Outsole
Footwear

JULIUS' Panelled Lace-Up Boots Feature Sculptural Outsole

Available in black or beige.

Lil Wayne Unleashes the Visuals for "Mama Mia"
Music

Lil Wayne Unleashes the Visuals for "Mama Mia"

Watch the lively music video conceived by Weezy himself.


Nike ISPA Crafts Technical Inflate Jacket
Fashion

Nike ISPA Crafts Technical Inflate Jacket

Featuring a manual loft system that’s ideal for spring’s sporadic weather.

Blueface and NLE Choppa Team Up on "Holy Moly" Video
Music

Blueface and NLE Choppa Team Up on "Holy Moly" Video

Watch the duo run the Holy Moly Donut Shop.

adidas LXCON Releases in Stripped-Back "Signal Green"
Footwear

adidas LXCON Releases in Stripped-Back "Signal Green"

Equipped with a new mesh upper.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.