Sprite Ginger Launches With Accompanying Collection

Part of its Thirst for Yours platform in partnership with Jeff Staple.

By
Food & Beverage
10,787 Hypes 6 Comments

Building on its refreshing lemon-lime taste, Sprite has released its latest take on its classic flavor centered around a hit of ginger.

Now available nationwide, Sprite Ginger and Sprite Ginger Zero Sugar both feature “the crisp, refreshing cut-through of lemon-lime up front, balanced with a hit of ginger on the back-end.” The flavoring is launching as part of Sprite’s Thirst for Yours platform, which celebrates the beverage brand’s decades-long connection to hip-hop by empowering emerging talent to push the boundaries of creative expression in hip-hop culture today.

To celebrate the release of the new flavor, Sprite enlisted a group of fledgling creators from different creative backgrounds to create the “Ginger Collection.” The special range features a hoodie, T-shirts, skateboard deck, vinyl figurine, accessories and more all centered around Sprite Ginger. Additionally, streetwear icon Jeff Staple was enlisted to mentor the creators and crowdsource the final addition to the collection from 25,000 submissions on Instagram.

Look for Sprite Ginger and Sprite Ginger Zero Sugar in stores now and check out the Ginger Collection above. Sprite will be sharing the story of the creators behind the range in the coming weeks, with special drops set for its fans in the coming weeks.

 

View this post on Instagram

 

Nine Young Creators. Ten Original Items. One Ginger Collection. Swipe to see the capsule! ➡️ #ThirstForYours

A post shared by Sprite (@sprite) on

 

View this post on Instagram

 

These emerging designers stay ready, but are you ready for what they’re dropping tomorrow?? #ThirstForYours #SpriteWay

A post shared by Sprite (@sprite) on

For more food and beverage news, Pizza Hut and KFC recently collided to create the Popcorn Chicken Pizza.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Mark Gonzales and adidas Skateboarding Present 3rd Aloha Super Colorway
Footwear

Mark Gonzales and adidas Skateboarding Present 3rd Aloha Super Colorway

Inspired by the Gonz’s 2018 recreation of his historic 1998 Städtisches Museum performance.

PUMA Hoops Expands Offerings With New Sky Silhouette
Footwear

PUMA Hoops Expands Offerings With New Sky Silhouette

Introduced with a lookbook starring Kyle Kuzma.

Richardson Delivers Old & New in First Drop of SS20
Fashion

Richardson Delivers Old & New in First Drop of SS20

Featuring its very own pair of slip-on shoes.


Rico Nasty Jumps on Jucee Froot's Brazen "Psycho" Remix
Music

Rico Nasty Jumps on Jucee Froot's Brazen "Psycho" Remix

See the rappers’ official video for the track.

adidas Introduces Ultra-Fast adizero Pro Distance Running Shoe
Footwear

adidas Introduces Ultra-Fast adizero Pro Distance Running Shoe

The first adidas running shoe to feature LIGHTSTRIKE cushioning tech.

YouTube "Viewer Applause" Feature Lets Fans Donate to Creators
Tech

YouTube "Viewer Applause" Feature Lets Fans Donate to Creators

A function similar to Twitch’s donations.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We noticed you are using an ad-blocker

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.