Prada Mistakenly Displays 99% Off Sale Due to Technical Issues (UPDATE)

Nearly every product was discounted.

By
Fashion
50,915 Hypes 12 Comments

UPDATE (November 17, 2020): Prada has released a statement clarifying that the accidental display of a 99 percent off sale was due to technical issues: “Our Prada official website experienced a technical problem which resulted in price inaccuracy indicated on some merchandise. The issue is now resolved. We apologize for any inconvenience caused.”


ORIGINAL STORY (November 16, 2020): Prada has recently experienced an unusual mishap. In what appears to have lasted for several hours, the Italian luxury house mistakenly enabled a sale that gave customers a 99 percent discount.

The accident happened on Prada Japan’s website, where nearly every product displayed a price that was slashed by 99 percent. Shoppers reportedly saw many of Prada’s signature pieces, like its nylon backpacks, bucket hats, jackets and even sneakers, fall into a price range of ¥583 – ¥2,255 JPY (approximately $5 – $21 USD). Sources claim that the sale started on November 10 at midnight, and the prices were only corrected on November 11 at 4 p.m. JST. There has yet to be any public statements from Prada’s side — just reports suggesting all orders that were made during Prada Japan’s mishap have been getting canceled.

In case you missed it, check out Prada’s Holiday 2020 “A Stranger Calls” film noir-inspired campaign.

Read Full Article

What to Read Next

Medicom Toy and UNDERCOVER Deliver New FW20 Goods
Design

Medicom Toy and UNDERCOVER Deliver New FW20 Goods

Two BE@BRICKS, a skull lamp and a GILAPPLE speaker.

Vault by Vans and LQQK Studio Reunite to Celebrate Creativity
Footwear

Vault by Vans and LQQK Studio Reunite to Celebrate Creativity

Paying homage to the history of workwear.

YEENJOY STUDIO Transforms Minions Into Objects of Art for New Porcelain Collaboration
Design

YEENJOY STUDIO Transforms Minions Into Objects of Art for New Porcelain Collaboration

The faces of ‘Despicable Me’ meet traditional Chinese craftsmanship.


Golf Fans Are Going Crazy for This Year's Masters 2020 Ugly Sweater "Santa" Gnome
Sports

Golf Fans Are Going Crazy for This Year's Masters 2020 Ugly Sweater "Santa" Gnome

Selling for almost 10x the retail price.

Pharrell's adidas Originals NMD Hu Now Comes in Chocolate
Footwear

Pharrell's adidas Originals NMD Hu Now Comes in Chocolate

Who has a sweet tooth for the “Auburn/Simple Brown” pair?

Nike's Squash-Type N. 354 Receives AJ1 "Shattered Backboard"-Like Makeover
Footwear

Nike's Squash-Type N. 354 Receives AJ1 "Shattered Backboard"-Like Makeover

Complete with scribbled branding and details all around.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.