KitKat Replaces Plastic Packaging With Origami Paper

Each wrapper can be folded into a tiny origami crane.

By
Food & Beverage
30,691 Hypes 9 Comments

Food and drink conglomerate Nestlé announced its plan to only use 100% recyclable or reusable packaging by 2025 back in January, and now the first step in that direction is being realized through mini KitKat bars.

Nestlé’s Japan branch recently shared a new packaging design for its miniature KitKat chocolate bars, which features a paper wrapper with instructions prompting the eater to fold the used paper into a tiny origami crane after enjoying the chocolate. This may seem like baby steps in a sustainable direction for a company with so many other products to worry about, but Fast Company reports that the new paper packaging for miniature KitKats alone will likely dwindle the company’s plastic use down by 380 tons per year.

“Plastic waste is one of the biggest sustainability issues the world is facing today,” says Nestlé CEO Mark Schneider. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, re-use and recycle. Our ambition is to achieve 100% recyclable or reusable packaging by 2025.”

KitKat’s new paper crane packaging will debut in Japan later this month, as Japan is currently KitKat’s largest market, with around 4 million units sold each day in the country alone. The rollout will start with the original, matcha, and otona no amasa (a type of dark chocolate) flavors. Next September will see even more additions to the range, including paper outer bag packaging for KitKat multipacks, and single-layer paper wrappers for regular-sized KitKats can be expected in 2021.

This packaging news follows KitKat’s introduction of a special yuzu sake flavor.

Read Full Article
Source
Fast Company

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

906 Users Online

What to Read Next

'90s Nightmares Return in Full-Length 'Are You Afraid of the Dark?' Trailer
Entertainment

'90s Nightmares Return in Full-Length 'Are You Afraid of the Dark?' Trailer

The Midnight Society makes its return.

Bombay Sapphire Enlists Local Artists for New Street Mural Series Across the UK
Arts 

Bombay Sapphire Enlists Local Artists for New Street Mural Series Across the UK

Presented by Bombay Sapphire
Starting with Matt Sloe from Edinburgh.

APPortfolio Enlists André Saraiva for 'Mr. A' x Peanuts Collectible Sculptures
Arts

APPortfolio Enlists André Saraiva for 'Mr. A' x Peanuts Collectible Sculptures

A street art twist on Charles M. Schulz’s iconic cartoon characters.


Templa x Raf Simons Redefine Boundaries of Sports and Fashion in FW19 Collection
Fashion

Templa x Raf Simons Redefine Boundaries of Sports and Fashion in FW19 Collection

Featuring skiwear and balaclavas.

A Star Wars X-Wing-Themed adidas UltraBOOST Could Be on Its Way
Footwear

A Star Wars X-Wing-Themed adidas UltraBOOST Could Be on Its Way

Continuing on the duo’s longstanding collaborative efforts.

Lost Art Keeps Summer Alive in "More Than a D.A.I.S.Y. AGE" T-Shirt Collection
Fashion

Lost Art Keeps Summer Alive in "More Than a D.A.I.S.Y. AGE" T-Shirt Collection

Taking inspiration from its Liverpudlian roots and skateboarding culture.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.