Adsum Looks to Napa Valley's Harvesters in Workwear-Indebted FW19 Collection

Also announcing the opening of a Brooklyn-based flagship store.

By
Fashion
5,011 Hypes 3 Comments

Brooklyn-born brand Adsum has presented its workwear-indebted Fall/Winter 2019 collection and has announced the opening of its flagship store.

The collection draws inspiration from workers in Napa Valley, resulting in an outerwear-heavy collection indebted with workwear design cues. Adsum trawled through harvest related imagery of past and present in order to understand the casual yet functional outfits worn by agriculturists and harvesters.

Founder and designer Pete Macnee noted that “someone working in horticulture will wear double-layer knee cotton pants for comfort and utility, but on a cold morning, a performance insulation layer is what most people are going to reach for.” As a result, Adsum FW19 presents garments such as the Utility Pant and Work Jacket made from a durable, heavy, dry herringbone twill — staying true to the workwear theme — as well as an Expedition fleece made from heavyweight, Japanese-milled Taslan with a reversed pile for the interior.

An Adsum classic, the Saratoga Jacket, has been upgraded with a lighter 3L shell fabric and improved interior taping for this season. The collection also features graphics such as the circular Terra Firma logo, which references the land of Napa Valley directly, and the Square Park design, which Adsum says is “typical of old well-worn collegiate gear that a worker may have picked up second hand.”

Drop one of the FW19 collection will take place on August 22 via Adsum’s web store and drop two will be later in October. Pick up your favorite pieces from retailers such as END. Clothing. or the soon-opening Adsum flagship store in Williamsburg, Brooklyn.

In other news, NOAH has mixed prep with the outdoors for its FW19 offering.

View this post on Instagram

Link in bio ▶️

A post shared by Adsum (@adsumnyc) on

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

633 Users Online

What to Read Next

Polo Ralph Lauren Recreates Retro '90s Polo Sport Bags & Accessories
Fashion

Polo Ralph Lauren Recreates Retro '90s Polo Sport Bags & Accessories

Complete with USA flags, rubberized labels and technical materials.

A First Look at the Rumored adidas UltraBOOST 2020
Footwear

A First Look at the Rumored adidas UltraBOOST 2020

Dressed in a “Metallic Purple” BOOST midsole.

Gucci Covers Its New Ace Sneakers in Iconic Colors
Footwear

Gucci Covers Its New Ace Sneakers in Iconic Colors

With hits of metallic green and red.


Lieutenant Joan Dark Fights a Horde of Demons in New 'DOOM: Annihilation' Trailer
Entertainment

Lieutenant Joan Dark Fights a Horde of Demons in New 'DOOM: Annihilation' Trailer

A gruesome, bloodthirsty hellride.

Rosalía Joins Ozuna for Reggaeton-Infused “Yo x Ti, Tu x Mi” Single
Music

Rosalía Joins Ozuna for Reggaeton-Infused “Yo x Ti, Tu x Mi” Single

Alongside a cinematographic music video.

Franck Muller Debuts Rainbow Invisible Setting Tourbillon Timepiece
Fashion

Franck Muller Debuts Rainbow Invisible Setting Tourbillon Timepiece

Featuring 230 baguette-cut diamonds and 61 colored sapphires.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.