Will Smith & Jada Pinkett-Smith Launch Their Own Multimedia Company

With content arriving this month.

Entertainment
15,297 16 Comments

Hollywood power-couple Will Smith and his wife Jada Pinkett-Smith have just announced they are starting a new multimedia venture.

Titled Westbrook Inc., the forthcoming company will aim to back new and pre-existing projects helmed by the Smith family such as short and mid-form digital content to more traditional TV shows and movies. Currently the studio produces the Facebook Watch series, Red Table Talk, which sees Jada and Willow Smith as two of the show’s hosts. The company is also behind Will’s foray into social media and the social channels for Jaden’s Just Water. Westbrook Studios will also help to develop projects with more diverse voices. Additionally the company will serve as the parent company for most of the couple’s existing media studios including Overbrook Entertainment, which has garnered nearly $4 billion USD in box office revenue since its inception in 1997.

“We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” Will Smith and Jada Pinkett Smith said in a statement. “With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world.”

Westbrook Inc. will begin launching content this month.

In more entertainment news, you can be immortalized as a Rick and Morty character in an upcoming episode.

Read Full Article

What to Read Next

Jaden Smith's New Balance MSFTSrep 0.01 Goes Monochrome
Footwear

Jaden Smith's New Balance MSFTSrep 0.01 Goes Monochrome

Jaden Smith gives first on-foot look at a sporting event.

'Mr. And Mrs. Smith' Renewed for Season 2, Co-Stars Donald Glover and Maya Erskine Reportedly Not Returning
Entertainment

'Mr. And Mrs. Smith' Renewed for Season 2, Co-Stars Donald Glover and Maya Erskine Reportedly Not Returning

Glover and Erskine are not expected to return to the Amazon Prime Video series.

Paul Smith and Land Rover Team Up for Limited Edition Die-Cast Defender Model
Automotive

Paul Smith and Land Rover Team Up for Limited Edition Die-Cast Defender Model

Available in a large 1:18 scale and smaller 1:43 scale.


Another Brain Dead x adidas Stan Smith "Unstructured" Is Here
Footwear

Another Brain Dead x adidas Stan Smith "Unstructured" Is Here

This time made in collaboration with Sound and Fury Festival.

11 by Boris Bidjan Saberi Presents Largest Salomon Footwear Collection to Date
Footwear

11 by Boris Bidjan Saberi Presents Largest Salomon Footwear Collection to Date

Two new silhouettes, a host of new colors, and plenty of techwear influences to boot.

Gucci Drops Tennis-Themed T-Shirt In Time for Wimbledon
Fashion

Gucci Drops Tennis-Themed T-Shirt In Time for Wimbledon

Complete with archive-inspired embroidery.

You Can Be Immortalized as a 'Rick and Morty' Character in an Upcoming Episode
Entertainment

You Can Be Immortalized as a 'Rick and Morty' Character in an Upcoming Episode

All in the name of charity.

adidas by Stella McCartney Uses Liquified Old Cotton to Create Sustainable Sportswear
Fashion

adidas by Stella McCartney Uses Liquified Old Cotton to Create Sustainable Sportswear

The sustainable initiative turns waste into usable fibers.

Bentley Celebrates Its 100th Anniversary With the 1,340hp Electric EXP 100 GT Concept
Automotive

Bentley Celebrates Its 100th Anniversary With the 1,340hp Electric EXP 100 GT Concept

Comes with an AI personal assistant.


Panerai Dresses Its Classic Radiomir Collection in Military Green
Watches

Panerai Dresses Its Classic Radiomir Collection in Military Green

Paying homage to the brand’s military history.

Leaked Images of New GYAKUSOU Sneakers Have Surfaced
Footwear

Leaked Images of New GYAKUSOU Sneakers Have Surfaced

The latest footwear piece from Jun Takahashi’s Nike line.

Supreme's Most Popular Items From Spring/Summer 2019
Fashion

Supreme's Most Popular Items From Spring/Summer 2019

Based on how many seconds it took to sell out.

NOMENKLATURA STUDIO References Glam Rock & 'Scarface' for SS20
Fashion

NOMENKLATURA STUDIO References Glam Rock & 'Scarface' for SS20

From spike chains to silk pajamas.

Y-3 Updates FYW S-97 for Latest FW19 Release
Footwear

Y-3 Updates FYW S-97 for Latest FW19 Release

Dropping in two understated colorways.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.