Pharrell & Chanel Officially Debut Collaboration in 'Akira'-Inspired Campaign

Covering apparel, jewelry and footwear.

Fashion
50,616 Hypes 23 Comments

After teasing the collection in recent appearances — including a new Harper’s Bazaar Korea spreadPharrell has now officially debuted his full Chanel collaboration. Aptly titled “Chanel Pharrell,” the collection features heavy co-branded detailing including embroidery and sequinned logos.

Stand-out pieces in the collection include the previously-teased yellow bathrobe, brightly-colored hoodies and T-shirts. Other key pieces include the range of accessories, which spans oversized shopper bags, “Chanel Pharrell” diamond jewelry and bucket hats. In terms of footwear, the collection covers sneakers with hand-drawn text and doodles, as well as co-branded loafers and sliders.

The collection also references a personal anecdote from Pharrell. The creative once bet with a friend that he would not work with Chanel. Having lost this bet, Pharrell has printed his response to his friend on a T-shirt.

To coincide with the launch of the collection, Pharrell has released a behind-the-scenes video of the collection. In the video, Pharrell discusses the idea of gender-fluidity, meeting Karl Lagerfeld and the importance of the number 5 as an influence on the collection. Other participants in the video discuss the influence of Akira and motorcycle gangs on the campaign, as well as how the collection fuses streetwear with Chanel’s “devotion to haute couture and artisanship.”

The full “Chanel Pharrell” collection is set to release in Seoul on March 29, before getting a global release on April 4.

In other fashion news, Supreme just unveiled its latest The North Face collaboration.

Read Full Article

What to Read Next

Pharrell and Chanel Launch Mentorship Program for Black and Latinx Entrepreneurs
Fashion

Pharrell and Chanel Launch Mentorship Program for Black and Latinx Entrepreneurs

“Mentorship is a cornerstone of Black Ambition’s mission,” he said in a statement.

Pharrell's adidas Humanrace Sichona Is Officially Releasing
Footwear

Pharrell's adidas Humanrace Sichona Is Officially Releasing

Debuting in “Royal Blue/Easy Coral/Clear Aqua.”

ICECREAM Launches In Europe With Don Toliver-Led Campaign
Fashion

ICECREAM Launches In Europe With Don Toliver-Led Campaign

Drawing influences from Pharrell Williams and NIGO’s brand when it first emerged in the early 2000s.


Take an Official Look at the Pharrell x adidas Humanrace Sičhona "Black"
Footwear

Take an Official Look at the Pharrell x adidas Humanrace Sičhona "Black"

Said to be inspired by Pharrell’s friendship with members of the Dakota tribe.

Nike Covers the Mercurial 360 Superfly "LVL UP" in Tonal Safari Print & Historic Colorways
Footwear

Nike Covers the Mercurial 360 Superfly "LVL UP" in Tonal Safari Print & Historic Colorways

Adding a pop of color to the iconic boots.

END. & New Balance Debut Incense-Inspired X-90 Collaboration
Footwear

END. & New Balance Debut Incense-Inspired X-90 Collaboration

“Purple Haze.”

Travis Scott Brings out 2 Chainz in Atlanta to Perform "Whip"
Music

Travis Scott Brings out 2 Chainz in Atlanta to Perform "Whip"

Future, Young Thug and Rick Ross also joined Scott’s celebrity-packed show.

Supreme x The North Face SS19 Collection
Fashion

Supreme x The North Face SS19 Collection

Keeping you dry for the rainy days.

Nike's M2K Tekno Receives a Polished "Cool Grey" Makeover
Footwear

Nike's M2K Tekno Receives a Polished "Cool Grey" Makeover

More than just a Dad shoe.


mastermind JAPAN Teases New Collab With Anti Social Social Club
Fashion

mastermind JAPAN Teases New Collab With Anti Social Social Club

3M detailing throughout.

Street Style Seoul Fashion Week FW19: Bold Graphics and Energetic Color
Fashion 

Street Style Seoul Fashion Week FW19: Bold Graphics and Energetic Color

Braving the cold and the rain.

Jordan Peele Reveals His 'Us' Cameo
Entertainment

Jordan Peele Reveals His 'Us' Cameo

Did you catch it?

Booooooom and Thinkspace Collaborate for 'Seeing Red' Exhibition
Art

Booooooom and Thinkspace Collaborate for 'Seeing Red' Exhibition

Featuring works from over 90 artists.

A First Look at the Eric Koston's Nike SB x Air Jordan 1 Low
Footwear

A First Look at the Eric Koston's Nike SB x Air Jordan 1 Low

Dropping this Summer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.