It has just been revealed by the Chief Marketing Officer of IHOP that the viral piece of marketing generated 1.2 million Tweets the first 10 days, amounting to roughly half-a-million burgers sold each week during its peak. The marketing push was an effort to increase the number of customers, and to announce a new line of burgers. With traffic on the decline for the last 10 quarters, this was exactly what the pancake house needed to bring new customers in during lunchtime. It seems some locations were able to grow as much as 1.2 percent during third quarter of last year.
In other food news, blueberry cheese burgers are trending in Japan.