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Andy Warhol Eats Burger King Whopper In Strangest Super Bowl Commercial

#EatLikeAndy

andy warhol burger king super bowl liii commercial eat like andy
Burger King
Art
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Burger King unveiled possibly the weirdest commercial during the Super Bowl LIII this past Sunday. The 45-second clip starred the late Pop Art icon, Andy Warhol, munching on a Whopper. Viewers were then enticed to #eatlikeandy by an on-screen hashtag. Collectively, the commercial spot was equal parts ASMR and art house.

Art enthusiasts were quick to realize that the video was pulled from a 1982 film entitled 66 Scenes from America by Danish director Jorgen Leth. The original footage featured Warhol slowly chewing on the BK burger for a total of four and a half minutes. At one point in the full video, the legendary artist removes the lower bun and creates a taco with the remaining roll and burger sandwiched in between.

In case you missed it, check out the commercial below. Elsewhere in art, Tate Modern recently announced its largest-ever Olafur Eliasson exhibition.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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