Heron Preston Crafts Authorized Counterfeits at Basic Space's Art Basel Miami Workshop

Preston will guide attendees through the process of creating their own genuine fake merch.

By
Fashion
15,776 Hypes 21 Comments

The forthcoming Art Basel Miami festivities are drawing closer, but there’s no end to the emergence of head-turning events cropping up. For instance: curated marketplace Basic Space is partnering with Heron Preston for a special workshop series, showcasing a few of the New York-based artist’s materialistic endeavors.

“It’s important for creatives everywhere to feel empowered to be part of the conversation,” continued Preston. “I want to cultivate an environment that allows people to engage and interact through product design and fashion.”

Centered around Preston’s core techniques of reusing, recycling and repurposing both ideas and textiles, the core “Experiences” moment will see attendees creating their own authorized Heron Preston fakes, inspired by counterfeit T-shirts that Preston found in China. Seeing that his name was misspelled as “Herom Prestom,” he purchased several shirts with the intent to correct the spelling by stitching a transparent orange letter “N” over the “M,” both elevating the design and placing his stamp of approval on the would-be-fake. Those who visit the workshops will reenact this process, customizing the provided fake items to their whims, which Preston will then authorize on-site.

Sign up for the free events on Basic Space’s website, which include Preston’s workshops and footwear customization with Nicole McLaughlin beginning on December 6. As an added incentive, Basic Space and its sponsor, CashApp, are offering a $500 USD CashApp gift code to the first 50 attendees that register on both apps and join a workshop through Basic Space’s app.

Art Basel Miami is hosting a plethora of must-see events curated by in-demand creatives, including experiences led by Sarah Andelman, Daniel Arsham and Yeenjoy Studio.

View this post on Instagram

New concept alert! It’s called AUTHORIZED FAKES. It’s about challenging authenticity & questioning if it’s possible turn a bootleg product into a legit product? Can I reverse it ? What’s the opposite of fake? I started thinking all of these questions when I found some HP bootlegs being made in China with my name misspelled as HEROM PRESTOM. I decided to purchase a limited amount with an objective of correcting the spelling by stitching over the letter “M” a transparent orange letter “N”, updating the design, authorizing it with a stamp of approval and my signature dated, then re-selling it as authentic product, at bootleg pricing! When you really think about it, the only difference between bootleg and authentic merchandise, is that the bootleg was never authorized by the brand. This project is for the streets! No retailers or bots are getting this. You can only get it through me. Stay tuned for details on how you can get your hands on this special idea.

A post shared by NAME HERON PRESTON (@heronpreston) on

Read Full Article

What to Read Next

Watch Megan Thee Stallion's Spicy 'NPR' Tiny Desk Concert Performance
Music

Watch Megan Thee Stallion's Spicy 'NPR' Tiny Desk Concert Performance

The rapper runs through hits like “Big Ole Freak” and “Hot Girl Summer.”

Masato Mori to Showcase Raw, Childlike Sculptures at Art Basel Miami Beach 2019
Arts

Masato Mori to Showcase Raw, Childlike Sculptures at Art Basel Miami Beach 2019

Inspired by various manga and video games from the ’80s.

adidas YEEZY BOOST 700 "Carbon Blue" Receives Official Look and Release Date
Footwear

adidas YEEZY BOOST 700 "Carbon Blue" Receives Official Look and Release Date

Debuting globally on December 18.


The Best Movies of 2019
Entertainment

The Best Movies of 2019

From tales of superheroes to supervillains, and everything in between.

These Are the Best Artworks Releasing This Week
Arts 

These Are the Best Artworks Releasing This Week

Art objects from HELLO MIAMI, KAWS x NGV Melbourne book, and more.

Nike ZoomX Vaporfly NEXT% Appears in Sleek "Sail/Black"
Footwear

Nike ZoomX Vaporfly NEXT% Appears in Sleek "Sail/Black"

Offering shades of the popular “Be True” edition.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.