PREMIERE: Mar90s featuring Keith Ape & Ken Rebel - Goyard

The Cohort Goyard.

Music
611 0   Comments
Prefer Hypebeast on Google
Save

I guess it’s safe The Cohort not only go hard but also, well, “Goyard.” Atlanta up-and-comer Mar90s joins up with Keith Ape and Ken Rebel for this latest internet trap-esque banger, fully inspired by luxury leather goods maker, Goyard. You’ll find the international trio exchanging verses about flexing in their Goyard, while their adversaries walk around with bobo napsacks. Keith Ape even drops a verse in his native tongue one time for the Orca Ninjas, peep below.

Read Full Article

What to Read Next

Beyoncé Drops a $1,000 USD Empty Vinyl Crate, and Some Fans Are Calling It Highway Robbery
Music

Beyoncé Drops a $1,000 USD Empty Vinyl Crate, and Some Fans Are Calling It Highway Robbery

The $948.01 USD wooden box celebrates ‘B’Day’ but leaves the Hive questioning its steep price tag.

CDs Are Booming Again With 17.5 Million Units Sold in the First Half of 2026
Music

CDs Are Booming Again With 17.5 Million Units Sold in the First Half of 2026

Gen Z and Millennial buyers are purchasing CDs primarily as collectibles, with half not even owning a player.
5 Sources

Radiohead Officially Announces 2027 Tour Dates in Australia and Japan
Music

Radiohead Officially Announces 2027 Tour Dates in Australia and Japan

The band confirmed that these are the only shows they will play that year.


H//PE Princess Is Breaking the Rules of Girls-Group Music
Music

H//PE Princess Is Breaking the Rules of Girls-Group Music

The seven-member group speaks with Hypebeast about life post- debut, their love for performing and what makes their joint Korean-Japanese collective unique.

The People vs. A$AP Rocky
Music

The People vs. A$AP Rocky

Rocky reacts to your thoughts on his “L$D” music video.

Nike 2015 Holiday Sock Dart
Fashion

Nike 2015 Holiday Sock Dart

More red, white and blue Sock Darts are on tap.

Tyler, The Creator Addresses Being Banned From the UK
Music

Tyler, The Creator Addresses Being Banned From the UK

“I’m being treated like a terrorist”

Essentials: DJ CYBER69
Music

Essentials: DJ CYBER69

Here are the must-have items from the Toronto-based Russian DJ.

NAKED x Reebok Classic Leather "Drip"
Footwear

NAKED x Reebok Classic Leather "Drip"

A tasteful black-and-white sneaker for the girls.

Öctagon Drops Its "Surveyör" Skate Video
Sports

Öctagon Drops Its "Surveyör" Skate Video

Öctagon is back with a new vid.


The Air Jordan 6 Is Now a Golf Shoe
Footwear

The Air Jordan 6 Is Now a Golf Shoe

The AJ6 is now fit for hitting the links.

The Lamborghini and Ferrari in Sportswear? - APL’s Passion in Footwear (Ep.2)

The Lamborghini and Ferrari in Sportswear? - APL’s Passion in Footwear (Ep.2)

Comfort, performance and good looks are combined seamlessly in APL footwear.

Google Changes Its Logo
Tech & Gadgets

Google Changes Its Logo

The tech giant is undergoing yet another change.

Parra Designs Robots for Le Le's "Styrofoam People" Music Video
Music

Parra Designs Robots for Le Le's "Styrofoam People" Music Video

The electronic supergroup taps its own artistic leader for the “Styrofoam People” clip.

Rick Ross - Foreclosures
Music

Rick Ross - Foreclosures

A single from his upcoming ‘Black Dollar’ album dropping later this week.

21 Mercer Drops Two More fragment design x NikeLab Air Trainer 1 Colorways
Footwear

21 Mercer Drops Two More fragment design x NikeLab Air Trainer 1 Colorways

Two more colorways of the streetwear godfather’s take on the Air Trainer 1.

More ▾