Gucci Recreates Noah's Ark for "Gucci Gothic" Campaign

Watch the Glen Luchford visuals for Cruise 2019.

By
Fashion
20,494 Hypes 11 Comments

After Gucci dropped off its Cruise 2019 lookbook featuring Harry Styles, the Italian label went all out for its newest campaign and film, Gucci Gothic.

Taking inspiration from the biblical story of Noah and his ark, a massive wooden boat was constructed to reenact the tale. Models clad in Alessandro Michele-helmed designs are seen gathering animals and provisions across a rural landscape, as tigers, snakes, camels and ostriches all make an appearance. The film shows the group preparing for the flood and ends with everyone looking out into the water as the rain begins to come down. Shot by none other than Glen Luchford and art directed by Christopher Simmonds, take a look at the images above and watch the campaign video below.

Read Full Article
Source
Fucking Young

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

976 Users Online

What to Read Next

Nike Primes for Halloween With Air Force 1 "Skeleton"
Footwear

Nike Primes for Halloween With Air Force 1 "Skeleton"

Slated to release in October.

Burt Reynolds' Iconic "Black Bandit" Trans Am Is Up for Auction
Automotive

Burt Reynolds' Iconic "Black Bandit" Trans Am Is Up for Auction

The legendary ‘Smokey & The Bandit’ custom.

New Jordan Proto-React Model Debuts With Four Colorways
Footwear

New Jordan Proto-React Model Debuts With Four Colorways

Jordan Brand’s latest Flight Utility silhouette.


J. Cole Announces Rescheduled Dreamville Festival Dates
Music

J. Cole Announces Rescheduled Dreamville Festival Dates

The event was canceled last week due to Hurricane Florence.

Gucci Releases a Knitted Logo Balaclava Mask
Fashion

Gucci Releases a Knitted Logo Balaclava Mask

FW18’s boldest fashion stunt.

Daniel Arsham Announces his adidas FUTURECRAFT 4D Sneaker Release Date
Footwear

Daniel Arsham Announces his adidas FUTURECRAFT 4D Sneaker Release Date

Snarkitecture meets carbon-produced midsoles.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.