Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App Store Google Play
Galaxy Store

Trending

  • London
  • collaborations
  • Mercedes-Benz
  • Drake
  • October's Very Own
  • mercedes-benz g-class
  • OVO
  • Mercedes Benz G-Wagon
Drops Shop

B.o.B. featuring Rivers Cuomo – Magic (Video)

bob-rivers-cuomo-magic-video

Music
215 0   Comments
Prefer Hypebeast on Google
Save

B.o.B. rounds up the visual campaign for his successful debut The Adventures Of Bobby Ray with the clip for the Rivers Cuomo-assisted “Magic”-single. Director Sanaa Hamri enacts the ATLien and the Weezer-frontman to turn the uplifting tune into a college frenzy. Enjoy!

Read Full Article

What to Read Next

ROSÉ Debuts “new trick” With an iPhone 18 Pro-Shot Music Video
Music

ROSÉ Debuts “new trick” With an iPhone 18 Pro-Shot Music Video
Dreamy vocals, distorted guitars and early-2000s pop-rock energy soundtrack a playful new chapter for the BLACKPINK star.
By /
2.0K    0   Comments
Save
Lil Wayne Reveals New York Yankees Forced Redesign of Original Young Money Logo
Music

Lil Wayne Reveals New York Yankees Forced Redesign of Original Young Money Logo
The hip-hop icon shared on ‘The Joint Venture Show’ that the MLB franchise issued a cease-and-desist over its interlocking emblem.
By /
2.4K    0   Comments
Save
Drake Drops New Single "Quebec" Alongside Individual "FOMO" Music Videos
Music

Drake Drops New Single "Quebec" Alongside Individual "FOMO" Music Videos
The Toronto artist shares standalone visuals for teased tracks from his short film project via YouTube.
By /
2.1K    0   Comments
Save
OutKast Sues Ovrkast for Trademark Infringement Over His Stage Name
Music

OutKast Sues Ovrkast for Trademark Infringement Over His Stage Name
The complaint says he backed out of a deal to rebrand as Overkxst, an agreement he denies ever signing.
By /
6.4K    1   Comments
Save
Squarepusher Presents Shobaleader One d'Demonstrator
Music

Squarepusher Presents Shobaleader One d'Demonstrator
squarepusher-shobaleader-demonstrator
By /
128    0   Comments
Save
SOPHNET. 2010 Fall/Winter X-146 DAMAGED 5 Pocket Pants
Fashion

SOPHNET. 2010 Fall/Winter X-146 DAMAGED 5 Pocket Pants
For Fall, Japanese brand SOPHNET. takes inspiration from workwear and vintage fits for denim.
By /
284    0   Comments
Save
Röyksopp - The Drug (Video)
Music

Röyksopp - The Drug (Video)
royksopp-the-drug-video
By /
182    0   Comments
Save
adidas Originals by Originals Kazuki Kuraishi Campus 80s Felicity
Footwear Fashion

adidas Originals by Originals Kazuki Kuraishi Campus 80s Felicity
Kazuki Kuraishi collaborates with adidas Originals once again with the Campus 80’s Felicity.
By /
1.0K    0   Comments
Save
Billionaire Boys Club | Ice Cream 2010 Fall/Winter New Releases
Fashion

Billionaire Boys Club | Ice Cream 2010 Fall/Winter New Releases
BBC/Ice Cream releases new styles of their signature pieces this weekend. The IC Bug New Era
By /
497    0   Comments
Save
Asher Roth - G.R.I.N.D. (Get Ready It's A New Day) (Video)
Music

Asher Roth - G.R.I.N.D. (Get Ready It's A New Day) (Video)
asher-roth-grind-video
By /
264    0   Comments
Save
Interview Magazine: Marc Jacobs
Fashion

Interview Magazine: Marc Jacobs
Marc Jacobs President Robert Duffy interviews Louis Vuitton creative director Marc Jacobs in a
By /
303    0   Comments
Save
Dr. Martens x swagger 10 Hole Boots
Footwear Fashion

Dr. Martens x swagger 10 Hole Boots
Dr. Martens have collaborated with Japanese label swagger this fall on the iconic 10 Hole Boot
By /
1.0K    0   Comments
Save
Self Edge Los Angeles
Design

Self Edge Los Angeles

Self Edge Los Angeles officially opened its doors for business on September 1st and with it
By /
305    0   Comments
Save
Leffot x Alden Greenwich Boot
Footwear Fashion

Leffot x Alden Greenwich Boot
New York’s Leffot recently received a new shipment of their modified Greenwich boot from Alden.
By /
294    0   Comments
Save
Lifetime Collective "Solstice" Video
Fashion

Lifetime Collective "Solstice" Video

Canada’s Lifetime Collective create the following video featuring Calgarian skater Sean
By /
222    0   Comments
Save
superfuture Tokyo superguide iPhone App
Tech & Gadgets

superfuture Tokyo superguide iPhone App
A longtime resource for those wanting a non-conventional city guide to shopping, the superguide
By /
51    0   Comments
Save
More ▾