BILLY LOS ANGELES's SS19 Collection Revisits Holly Jovenall’s Pennsylvania Upbringing

Hip-hop style mixed with Midwest accessibility.

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BILLY LOS ANGELES returns to present its new “Season 003” lookbook for the upcoming Spring/Summer 2019 season, assembling a collection of pieces that nostalgically harkens back to designer Holly Jovenall’s rural Pennsylvania upbringing. The range draws influence from casual skate style spotted in and around local parks to the rugged workwear shirts her father procured at the nearby farm store, with the faint echo of hip-hop influence calling out from a distance.

Hoodies, button-down shirts, rugby-style tops, lightweight outerwear and a choice selection of trousers comprise the majority of the lineup — some of which feature portrait imagery taken by Jovenall’s sister of their father, nephew and horse at the family ranch. “Season 003” also marks the birth of BILLY LOS ANGELES Denim, the in-house line of washed & worn pieces executed with modern lines and relaxed fade treatments.

When asked to comment on the collection, Jovenall had this to say:

“When approaching this season, I found a lot of inspiration from archival photographs that myself and my sister had taken throughout our youth, in our hometown of Transfer, Pennsylvania. References to what I can only describe as a fusion of hip-hop culture with Midwest accessibility – this is the vibe I’ve tried to communicate.”

Be sure to keep tabs on the brand’s website for upcoming release details. Meanwhile, in other fashion news, Cherry Los Angeles recaptures awkward school photos for “ADHD.”

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