Nike & UNDEFEATED’s “The Fives” Collection Receives Backlash for New Logo Design

Boosted from the U.S. Naval Academy?

By
Fashion
17,971 Hypes 16 Comments

Earlier this week, UNDEFEATED unveiled its latest project with Nike titled “The Fives,” paying homage to this year’s FIFA World Cup tournament. And now, in a perplexing turn of events, both imprints are facing social media backlash for use of a logo that bears an uncanny resemblance to that of the U.S. Naval Academy’s coat of arms.

A study of both symbols goes on to reveal some striking similarities. The collaborative streetwear logo features UNDEFEATED’s signature five-strike insignia on a mid-positioned shield and comes surrounded by marked banners highlighting such phrases as “Respect All” and “Fear None” with a Nike-branded trophy sitting on top. The Naval Academy’s design, on the other hand, also spotlights a center shield, neighboring banners and a trident symbol perched above.

According to the Capital Gazette, Naval Academy representative Jenny Erickson stated:

“Our legal department is looking into this and we don’t have any additional info at this time, but we certainly noticed the similarities, too.”

“The Fives” sportswear collection is scheduled to make its debut on June 16, with no word yet on if the launch has been postponed in light of the recent events. In the meantime, peep the images below and compare for yourselves.

In other collaborative style news, Anti Social Social Club teams up with Rotiform on a mini-rim and hoodie capsule.

Read Full Article

What to Read Next

Filling Pieces & What We Wear Collaborate on Chunky Sneakers
Footwear

Filling Pieces & What We Wear Collaborate on Chunky Sneakers

Debuted at London Fashion Week: Men’s.

This Legendary Ford GT40 Is Being Auctioned for $10 Million USD
Automotive

This Legendary Ford GT40 Is Being Auctioned for $10 Million USD

The car finished 3rd in the 1966 Le Mans race.

Nike’s Kyrie 4 Model Will Soon Debut In Low-Top Form for Summer
Footwear

Nike’s Kyrie 4 Model Will Soon Debut In Low-Top Form for Summer

Including a molded spine heel element.


A Recap of Nas' Kanye West-Produced 'Nasir' Album Listening Party
Music 

A Recap of Nas' Kanye West-Produced 'Nasir' Album Listening Party

Nas and Kanye West’s inner circle came out to celebrate.

Nike’s Air Max 270 Flyknit Undergoes a “Triple White” Makeover
Footwear

Nike’s Air Max 270 Flyknit Undergoes a “Triple White” Makeover

Fresh for summer.

Nas Follows up ‘Nasir’ Album With Official Merch Collection
Fashion

Nas Follows up ‘Nasir’ Album With Official Merch Collection

Hoodies, long-sleeve crewnecks and tees.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.