Tupac hologram cost at least $100K

tupac-hologram-cost-10-million

By
Music 
7,942 Hypes 0 Comments

As you are aware, a life-like hologram image of Tupac performed during Snoop and Dr.Dre’s Coachella set last night. The impact of the surprise set left a memorable impression upon attendees, leaving people to anticipate a new wave of image projection shows in the near future. Musion 3D, the UK-based digital company behind the technology made headlines when using it for Mariah Carey’s five simultaneous concerts across Europe last year. It is now being reported that it cost $10 million dollars to create the four-minute performance of the iconic rapper. Although labels and media companies are taking interest in this, due to the costs it may be a while before the technology becomes prevalent.

*Update*

Tupac Shakur hologram curator Nick Smith of AV Concepts explained how it all went down with MTV today, below are two excerpts from the interview:

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life. You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it.

“The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country.”

Source: In Flex We Trust 

Read Full Article
Share this article

What to Read Next

Cam'ron to release 30 tracks in 30 days
Music 

Cam'ron to release 30 tracks in 30 days

While Cam’ron has mostly been dishing a feature-filled new material, it looks like Killa is

Album sales lowest in 12 years
Music 

Album sales lowest in 12 years

It is no surprise that in this digital age of downloading piracy and mass record store

Nelly Furtado - Big Hoops (Bigger The Better)
Music 

Nelly Furtado - Big Hoops (Bigger The Better)

It’s been quite some time since we’ve heard some new solo music from Nelly Furtado, but today


The Walkmen - Heaven
Music 

The Walkmen - Heaven

After announcing their forthcoming LP, slated to release this June, The Walkmen let loose a

Billy Reid for K-Swiss 2012 Spring Venice Surf & Court
Footwear Fashion

Billy Reid for K-Swiss 2012 Spring Venice Surf & Court

Following in the footsteps of the Billy Reid for K-Swiss collaboration that debuted back in Spring

Gotye - Somebody That I Used To Know (Tiesto Remix)
Music 

Gotye - Somebody That I Used To Know (Tiesto Remix)

As if Gotye’s smash hit “Somebody That I Used to Know” couldn’t get any bigger, renowned

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.