The Makers of AI Influencer Lil Miquela Receive $6 Million USD Funding From Silicon Valley

Real world money for the digital character.

Fashion
19.8K 34 Comments
Save

The team behind AI influencer Lil Miquela have turned their creation into money with a reported $6 million USD in funding from Silicon Valley firms. Brud, the company who created Lil Miquela and other similar “influencers,” has apparently raised a million dollars from well-known venture capital firms in both Silicon Valley and Los Angeles.

Lil Miquela appeared in headlines recently amid accusations that another AI influencer had hacked into her Instagram. It now appears that the “hacker” was also owned by Brud, and the drama was manufactured by the company in order to create media attention for the project.

In related news, it appears that “mega” influencers are losing value.

Read Full Article

What to Read Next

The 1986 World Cup Ball From Maradona's Hand of God Goal Sells for Over $3 Million USD at Auction
Sports

The 1986 World Cup Ball From Maradona's Hand of God Goal Sells for Over $3 Million USD at Auction

The adidas Azteca was held by Tunisian referee Ali Bin Nasser for over three decades after the match.
1 Sources

'Project Hail Mary' Scores the Biggest Box Office Debut of 2026 With $80.6 Million USD
Entertainment

'Project Hail Mary' Scores the Biggest Box Office Debut of 2026 With $80.6 Million USD

The Ryan Gosling-led sci-fi epic sets a new all-time opening weekend record for Amazon MGM Studios.

How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season

Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.


STRICT-G x NANGA Are Releasing the 'Mobile Suit Gundam' Sleeping Bag and Apparel Collection
Fashion

STRICT-G x NANGA Are Releasing the 'Mobile Suit Gundam' Sleeping Bag and Apparel Collection

The outdoor collaborative range includes graphic tops alongside the sought-after RX-78-2 Gundam Shield sleeping bag.

Modernica Partners With Stance for Latest Chair Collaboration
Design

Modernica Partners With Stance for Latest Chair Collaboration

Launching with limited-edition socks.

Pop Trading Company & Wayward London Link up on Summer Capsule
Fashion

Pop Trading Company & Wayward London Link up on Summer Capsule

Launching at the Amsterdam label’s London pop-up.

Engineered Garments' Latest Spring/Summer 2018 Drop Offers Warm Weather Staples
Fashion

Engineered Garments' Latest Spring/Summer 2018 Drop Offers Warm Weather Staples

Tropical prints and short-sleeve boiler suits.

American Apparel Relaunches With "Back To Basics" Campaign
Fashion

American Apparel Relaunches With "Back To Basics" Campaign

With a new focus on body positivity, inclusiveness and diversity.

Air Jordan 13 “He Got Game” To Return Later This Year
Footwear

Air Jordan 13 “He Got Game” To Return Later This Year

Celebrating its 20th anniversary.

Cali Thornhill DeWitt and New York Sunshine Launch Exhibition at Brussels' STEMS Gallery
Art

Cali Thornhill DeWitt and New York Sunshine Launch Exhibition at Brussels' STEMS Gallery

Running until June.


Gucci and Versace Are Among the Least Transparent Brands
Fashion

Gucci and Versace Are Among the Least Transparent Brands

While adidas and H&M score high in transparency.

Billionaire Boys Club Channels Ancient Egypt in Pre-Fall 2018 Lookbook
Fashion

Billionaire Boys Club Channels Ancient Egypt in Pre-Fall 2018 Lookbook

Inspired by Egyptian mythology.

A Closer Look at Engineered Garments x Dr. Martens 1461
Footwear

A Closer Look at Engineered Garments x Dr. Martens 1461

Coming in 6 military-inspired colorways.

Balenciaga Named World’s Hottest Brand for Third Consecutive Quarter
Fashion

Balenciaga Named World’s Hottest Brand for Third Consecutive Quarter

With a strong performance from Vetements.

You Can Now Buy Al Capone's Miami Mansion for $15 Million USD
Design

You Can Now Buy Al Capone's Miami Mansion for $15 Million USD

Complete with a 60,000 gallon swimming pool.

Palace Showcases Summer-Ready adidas Originals Collaboration in New Lookbook
Fashion

Palace Showcases Summer-Ready adidas Originals Collaboration in New Lookbook

Full of key poolside pieces.

More ▾