The Makers of AI Influencer Lil Miquela Receive $6 Million USD Funding From Silicon Valley

Real world money for the digital character.

Fashion
31,887 Hypes 34 Comments

The team behind AI influencer Lil Miquela have turned their creation into money with a reported $6 million USD in funding from Silicon Valley firms. Brud, the company who created Lil Miquela and other similar “influencers,” has apparently raised a million dollars from well-known venture capital firms in both Silicon Valley and Los Angeles.

Lil Miquela appeared in headlines recently amid accusations that another AI influencer had hacked into her Instagram. It now appears that the “hacker” was also owned by Brud, and the drama was manufactured by the company in order to create media attention for the project.

In related news, it appears that “mega” influencers are losing value.

Read Full Article

What to Read Next

Modernica Partners With Stance for Latest Chair Collaboration
Design

Modernica Partners With Stance for Latest Chair Collaboration

Launching with limited-edition socks.

Pop Trading Company & Wayward London Link up on Summer Capsule
Fashion

Pop Trading Company & Wayward London Link up on Summer Capsule

Launching at the Amsterdam label’s London pop-up.

Engineered Garments' Latest Spring/Summer 2018 Drop Offers Warm Weather Staples
Fashion

Engineered Garments' Latest Spring/Summer 2018 Drop Offers Warm Weather Staples

Tropical prints and short-sleeve boiler suits.

American Apparel Relaunches With "Back To Basics" Campaign
Fashion

American Apparel Relaunches With "Back To Basics" Campaign

With a new focus on body positivity, inclusiveness and diversity.

Air Jordan 13 “He Got Game” To Return Later This Year
Footwear

Air Jordan 13 “He Got Game” To Return Later This Year

Celebrating its 20th anniversary.


Cali Thornhill DeWitt and New York Sunshine Launch Exhibition at Brussels' STEMS Gallery
Art

Cali Thornhill DeWitt and New York Sunshine Launch Exhibition at Brussels' STEMS Gallery

Running until June.

Gucci and Versace Are Among the Least Transparent Brands
Fashion

Gucci and Versace Are Among the Least Transparent Brands

While adidas and H&M score high in transparency.

Billionaire Boys Club Channels Ancient Egypt in Pre-Fall 2018 Lookbook
Fashion

Billionaire Boys Club Channels Ancient Egypt in Pre-Fall 2018 Lookbook

Inspired by Egyptian mythology.

A Closer Look at Engineered Garments x Dr. Martens 1461
Footwear

A Closer Look at Engineered Garments x Dr. Martens 1461

Coming in 6 military-inspired colorways.

Balenciaga Named World’s Hottest Brand for Third Consecutive Quarter
Fashion

Balenciaga Named World’s Hottest Brand for Third Consecutive Quarter

With a strong performance from Vetements.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.