Zach LaVine Talks New Fragrance with Hawthorne, Signing to adidas and Moving to Chicago

Peep our exclusive interview with the Chicago Bulls star and budding brand collaborator.

22,738 Hypes 19 Comments

Although he’s largely known as a high-flyer with no problem posterizing defenders, Zach LaVine is more than an ESPN highlight, he’s a budding brand collaborator. The two-time NBA Dunk Contest champ and new Chicago Bull has recently linked with Hawthorne Fragrances for a special scent. Dubbed “Hawthorne for Zach,” the fragrance is tailored to LaVine’s own liking through Hawthorne’s unique questionnaire. The fragrance brand applies factors from your everyday life into your scent, such as your diet, body temperature, profession and fashion style, among other characteristics.

In an exclusive interview with Zach, we uncovered personality traits that contributed to his special fragrance, in addition to his move from Minnesota to Chicago, how he applies cologne (is he a spray-and-walk kind-of-guy), the transition from Nike to adidas, and what he’d imagine Kanye West’s fragrance to smell like.

How did the Hawthorne partnership come about?

Hawthorne reached out to me with the idea to do a fragrance. It seemed like a very cool idea from jump. After that, we started the process to put it all together.

I noticed the Hawthorne experience is very hands-on and tailored specifically for the wearer. Were you deeply involved in the process of your own Hawthorne fragrance?

I was involved from the beginning. The packaging, the logo and even the little photoshoot we did. It was really cool and I’m glad I did the project with them.

For someone who has no idea who Zach LaVine is, how would you explain your Hawthorne fragrance to them?

I’d say it’s a little sweet with some wood vibes added in and a little bit of black pepper. It’s a really good fragrance and I love it.

What advice would you give your high school self when it comes to choosing and purchasing fragrances?

Ha! For my high school self? I used to wear Bod or something like that. I’d tell myself to get some professional stuff and take things up a notch.

You mentioned wearing Bod, do you remember any other brands that you wore when you were younger?

Oh, of course, it all started with my dad. He was really into smells, from fragrances to candles and whatnot. I remember Cool Water being in the house. He had the Body AXE the Polo. Definitely can’t forget about the Michael Jordan cologne either. He had a big ‘ol drawer full of them and there’s probably more that I’m missing too.

What’s the typical fragrance application routine for Zach LaVine?

I usually spray it around my neck and add a little to my shirt. You got some people who do their wrists and some on their head, but I want someone to really smell what I’m wearing so I’ll put a good amount on.

You previously mentioned the classic Michael Jordan cologne that many MJ fans had on their dressers. Now that you’re on the Chicago Bulls, how did it feel to step on the United Center court after coming back from injury?

It was great! Unfortunately it was following a big injury and I had to put in a lot of hard work for the comeback. It was emotional to have that type of reception from the crowd. They embraced me and I appreciate every moment I put that Bulls jersey on now.

Making the transition from Minnesota to Chicago, have you made any drastic changes in the grooming/fragrance department?

Being in a bigger city there’s a larger spotlight which leads to more eyes on you and more photos. Now I’ll come to the games in outfits that’ll be pre-planned and things of that nature.

You also transitioned from Nike to adidas. What sparked that decision and how do you feel about it now that you’re all settled in?

It was more of a personal decision. adidas came to me and we were on the same page moving forward. No hard feelings towards Nike, but I felt that it was time for a change, especially with moving teams and also me going to an adidas school when I was at UCLA. We just clicked at the right time and moving forward we have a lot of big things ahead of us.

Now that you’re on the Three Stripes, you’ve placed yourself in the same circle as Kanye West. If you could create a fragrance for Yeezy what would it smell like?

Ha! That’s a tough one. I don’t think he’ll wear something he doesn’t like or something where he wasn’t involved in the creative process. It would have to be tailor made for him and it would definitely have to stand out. Almost a little over the top too.

For our sneaker enthusiasts, when you’re going out for a night on the town or just to lounge after practice, what are some of the sneakers in your rotation?

I have a lot of the YEEZYS and lot of the BOOST models. Of course you have the designer shoes like Gucci and those Balenciaga runners. The YEEZY collection is big for the guys at the Three Stripes though. Majority of the time I’m in relaxing footwear.

Read Full Article

What to Read Next

Virgil Abloh May Have Two More Nike Air Prestos on the Way

Virgil Abloh May Have Two More Nike Air Prestos on the Way

New colorways aplenty.

Donald Glover Leaks the Script to His Cancelled Deadpool Animated Series

Donald Glover Leaks the Script to His Cancelled Deadpool Animated Series

“Do you think they canceled the show because of racism?!”

Off-White™ x Chrome Hearts Hoodies Hit New York Today

Off-White™ x Chrome Hearts Hoodies Hit New York Today

More love for the East Coast.

John Cena to Play 'Duke Nukem' in Film Adpatation

John Cena to Play 'Duke Nukem' in Film Adpatation

You can’t see him, but will you go see the movie?

Basquiat's Monumental 'Flexible' Painting Expected to Sell for Over $20 Million USD

Basquiat's Monumental 'Flexible' Painting Expected to Sell for Over $20 Million USD

First time ever being up for auction.

Eytys Celebrates New York's Diversity With 'These Colors Don't Run' Book

Eytys Celebrates New York's Diversity With 'These Colors Don't Run' Book

A political publication from the Swedish label.

More ▾
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.


Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.


  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.


  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.


  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.