This Is How Drake's Hits Were Created

As told by Noah “40” Shebib and Native Instruments.

Music
354 0   Comments
Prefer Hypebeast on Google
Save

Native Instruments are an institution in the technical, tangible side of music, having forged a reputation as one of the premier music equipment manufacturers since their inception. Now, NI are putting the spotlight on Drake‘s go-to producer Noah “40” Shebib for an immersive new vignette. Speaking to Native Instruments, the man behind some of Drake’s biggest and most renowned efforts elaborates on how he utilizes Maschine and KOMPLETE KONTROL, explains what goes down in his studio, his specific standards, how he creates with Drake, and more. You can check out the full feature above.

Read Full Article

What to Read Next

Drake's 'FOMO' Will Hit Streaming Platforms on October 1st
Fashion Music

Drake's 'FOMO' Will Hit Streaming Platforms on October 1st

Unreleased Don Toliver and Yeat collabs, a slowed-down “Choosin’ Texas” remix, and more land this week.

Drake's 'HABIBTI' Is the Shortest of His Three-Album Drop, But It Still Hits Different
Music

Drake's 'HABIBTI' Is the Shortest of His Three-Album Drop, But It Still Hits Different

Drake’s ‘HABIBTI’ is 11 tracks and 36 minutes, featuring PARTYNEXTDOOR and Sexyy Red. Here’s everything you need to know about the second album in his triple drop.

Drake Is Reportedly in the Running to Headline Coachella 2027
Music

Drake Is Reportedly in the Running to Headline Coachella 2027

The rumored booking would add two blockbuster dates to a 2027 calendar that already includes a world tour.


Drake's 'ICEMAN' Is Officially Here
Music

Drake's 'ICEMAN' Is Officially Here

Drake has officially released ‘ICEMAN,’ the first of an unprecedented three-album drop. Stream it now and read everything you need to know about the release.

TIME Labels Kanye West, Drake & DJ Khaled as Three of the "Most Influential People on the Internet"
Music

TIME Labels Kanye West, Drake & DJ Khaled as Three of the "Most Influential People on the Internet"

The rap game is running social media.

Kendrick Lamar's New Album 'untitled unmastered.' Killed the Charts This Week
Music

Kendrick Lamar's New Album 'untitled unmastered.' Killed the Charts This Week

King Kendrick.

Madeintyo Announces Joint Project with Metro Boomin, 'Madeinboomin'
Music

Madeintyo Announces Joint Project with Metro Boomin, 'Madeinboomin'

Check out a preview of the project.

Peggy Gou Tells Us Why Fashion and Music Sometimes Don't Mix
Fashion

Peggy Gou Tells Us Why Fashion and Music Sometimes Don't Mix

The Berlin-based producer discusses life as an ex-stylist, double standards, work-life balance and more.

Drake Featured in Section Boyz's Video for "Dig Dat"
Music

Drake Featured in Section Boyz's Video for "Dig Dat"

Featuring Skepta, Stormzy and more.

Han Kjøbenhavn Debuts New Eyewear For Paris Store Anniversary
Fashion

Han Kjøbenhavn Debuts New Eyewear For Paris Store Anniversary

In titanium or gold finishes.


Kanye West Is Responsible for TIDAL's New Free Trial Expansion
Music

Kanye West Is Responsible for TIDAL's New Free Trial Expansion

30 extra days, courtesy of ‘Ye.

Harry Hudson Drops First Song in One Year, "Stop"
Music

Harry Hudson Drops First Song in One Year, "Stop"

It’s been too long.

Why Mission Chinese Food Is the Best American Chinese Restaurant Ever
Food & Beverage

Why Mission Chinese Food Is the Best American Chinese Restaurant Ever

Watch Danny Bowien make the infamous Chinese food that’s taking over NYC and SF.

iLoveMakonnen Unveils Video for "Live for Real"
Music

iLoveMakonnen Unveils Video for "Live for Real"

Makonnen stays busy.

Nike Incorporates Aeroswift Technology Within Track & Field, Football and Basketball Uniforms
Sports

Nike Incorporates Aeroswift Technology Within Track & Field, Football and Basketball Uniforms

Faster than the speed of “light.”

Flume Debuts New Song & Alessia Cara Cover
Music

Flume Debuts New Song & Alessia Cara Cover

Courtesy of BBC Radio 1’s Live Lounge.

More ▾