adidas Unleashes New AlphaBOUNCE Beyond “Run The Game” Campaign

Featuring Dame Lillard, James Harden, Gareth Bale and more.

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Footwear
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adidas follows up its icy-themed AlphaBOUNCE Beyond model designed in tandem with Extra Butter with a new campaign also aimed at the contemporary runner. Enlisting the help of Damian Lillard, James Harden, Gareth Bale, Caroline Wozniacki and Beauden Barrett, each of the superstar athletes take turns showcasing the full functional scope of the sneaker.

The new design makes way for a one-piece forged mesh upper, which is designed using Aramis technology and most ideal for dynamic support and stability for multi-directional movements. A lightweight EVA BOUNCE midsole has been purposely stretched to facilitate quick maneuvers — pairing nicely alongside the extended heel support system — offering its wearer a snug lockdown fit. Rounding out the new design is the Continental rubber outsole, which not only ensures superior traction on dry/wet surfaces, but safeguards athletes against wear and tear.

Seen here in two distinct colorway options, “Grey/Carbon/Solid Grey” for men and “Ecru Tint/Ash Pearl” for the ladies, the new adidas AlphaBOUNCE Beyond models will drop online come March 29 and land at select retailers on April 5.

In other sneaker news, Don C teases image of collaborative Jordan Legacy 312 model alongside Jordan Brand.

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