adidas Unleashes New AlphaBOUNCE Beyond “Run The Game” Campaign

Featuring Dame Lillard, James Harden, Gareth Bale and more.

By //Footwear

adidas follows up its icy-themed AlphaBOUNCE Beyond model designed in tandem with Extra Butter with a new campaign also aimed at the contemporary runner. Enlisting the help of Damian Lillard, James Harden, Gareth Bale, Caroline Wozniacki and Beauden Barrett, each of the superstar athletes take turns showcasing the full functional scope of the sneaker.

The new design makes way for a one-piece forged mesh upper, which is designed using Aramis technology and most ideal for dynamic support and stability for multi-directional movements. A lightweight EVA BOUNCE midsole has been purposely stretched to facilitate quick maneuvers — pairing nicely alongside the extended heel support system — offering its wearer a snug lockdown fit. Rounding out the new design is the Continental rubber outsole, which not only ensures superior traction on dry/wet surfaces, but safeguards athletes against wear and tear.

Seen here in two distinct colorway options, “Grey/Carbon/Solid Grey” for men and “Ecru Tint/Ash Pearl” for the ladies, the new adidas AlphaBOUNCE Beyond models will drop online come March 29 and land at select retailers on April 5.

In other sneaker news, Don C teases image of collaborative Jordan Legacy 312 model alongside Jordan Brand.

Read Full Article
adidasCaroline WozniackiDamian LillardGareth BaleJames Hardenadidas AlphaBOUNCEadidas alphabounce beyondBeauden Barrett

You may also like

adidas Unveils New AlphaBOUNCE Silhouette
Footwear

adidas Unveils New AlphaBOUNCE Silhouette

The mid-top sneaker is dropping soon.
3,934 Hypes 7 Comments
Extra Butter Ices Out adidas's AlphaBOUNCE Beyond
Footwear 

Extra Butter Ices Out adidas's AlphaBOUNCE Beyond

Pulling inspiration from VO2 Max training.
7,055 Hypes 13 Comments
adidas Adopts a Bare-Bones Approach for The "Undye" Pack
Footwear

adidas Adopts a Bare-Bones Approach for The "Undye" Pack

Stripped down to the essentials.
8,320 Hypes 7 Comments
The adidas AlphaBounce Zip Gets a Collegiate Burgundy Wrap Release
Footwear

The adidas AlphaBounce Zip Gets a Collegiate Burgundy Wrap Release

For those runs in the winter snow.
1,449 Hypes 0 Comments
Five New Parley for the Oceans and adidas Shoes Are Coming This April
Footwear

Five New Parley for the Oceans and adidas Shoes Are Coming This April

In an effort to sell five millions shoes worth of ocean plastic this year.
14,064 Hypes 19 Comments


What to Read Next

kolor Reimagines G-Shock’s GMW-B5000 Timepiece
Fashion

kolor Reimagines G-Shock’s GMW-B5000 Timepiece

Black and gold goodness.
11,158 Hypes 2 Comments

Joey Badass Remixes YBN Nahmir's "Bounce Out With That"
Music

Joey Badass Remixes YBN Nahmir's "Bounce Out With That"

From Brooklyn to Birmingham.
762 Hypes 0 Comments

LeBron James Hits the Court in Miami Debuting the Nike LeBron 15 “South Beach”
Footwear

LeBron James Hits the Court in Miami Debuting the Nike LeBron 15 “South Beach”

The LeBron Watch Program continues.
5,308 Hypes 6 Comments


DENHAM and Atelier Reservé Collaborate on Fabric-Heavy Denim Collection
Fashion 

DENHAM and Atelier Reservé Collaborate on Fabric-Heavy Denim Collection

Celebrating the brand’s 10-year anniversary.
4,072 Hypes 0 Comments

2 Chainz, YG & Offset Pay Respect to Their Moms in “Proud”
Music

2 Chainz, YG & Offset Pay Respect to Their Moms in “Proud”

Their mothers also star in the video.
796 Hypes 0 Comments

An Official Look at the Nike LeBron 15 Low “Dark Stucco”
Footwear

An Official Look at the Nike LeBron 15 Low “Dark Stucco”

Ahead of its release later this week.
1,058 Hypes 1 Comments

More ▾