Spalding, the official basketball of the NBA, will host an interactive fan experience at the Spalding Backcourt in DTLA during the NBA All-Star 2018 Weekend. Celebrating basketball culture, the event will include a display of basketball collaborations, athlete appearances, All-Star merchandise, and more. Chris Paul will conduct a panel discussion to explore the influence of basketball on popular culture and music will be provided by DJ D-Nice. The sports-and-culture-infused summit will be moderated by Terrence J and includes panelists Courtney Mays (NBA Wardrobe Stylist), Adam Figman (Head of Content and Editor-in-Chief, SLAM), and Lenny S (SVP, Roc Nation). The event will also include an appearance by Don C as well as a NBA2K Battle between NBA All-Stars DeMar Derozan and Damian Lillard.
Stay tuned via Spalding to follow the action.
1309 S Flower St.
Los Angeles, CA 90015
Time: Saturday, February 17: 10 a.m. — 8 p.m.