YEEZY New York Campaign Continues in Herald Square

Taking Season 6 promos to NYC’s underground subway.

Fashion
13.2K 21 Comments
Save

Kanye West’s marketing tactics for YEEZY Season 6 are unrivaled. After invading the large display screens in Times Square, ‘Ye is back with an onslaught of YS6 campaign ads at the 34th Street-Herald Square subway station in New York City. The posters were placed on several walls, poles and stalls at the station earlier this Friday morning.

The promo shots feature Instagram captures of a shock-blonde Kim Kardashian West alongside her fashion-forward coteries such as Amina Bleu and the Clermont twins who are all dressed in the same YEEZY Season 6 clothing and sneakers — virally described as the KKW clones. These posts were first shared on their respective Instagram accounts last month.

Official details regarding the Season 6 collection have yet to be announced, but stay tuned for further updates on the story. Not long ago, fans were offered a closer look at the Kanye West-designed Honor Up merch.

Read Full Article
Text By
Share this article
In This Article
Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

What to Read Next

Ye Shares First Look at the YEEZY 800
Footwear

Ye Shares First Look at the YEEZY 800

His latest independent footwear model adopts a retro running design in an all-black colorway.

Ye Unveils Four Pastel Colorways for the Upcoming Yeezy 800
Footwear

Ye Unveils Four Pastel Colorways for the Upcoming Yeezy 800

The retro running silhouette expands beyond its initial monochromatic preview with vibrant new options.

YZY Unveils the New YS-02 Slide in Stealthy Black
Footwear

YZY Unveils the New YS-02 Slide in Stealthy Black

Expanding the footwear lineup.


Ye Announces 'Bully (Deluxe)' Release Date Alongside New Visuals
Music

Ye Announces 'Bully (Deluxe)' Release Date Alongside New Visuals

The multidisciplinary artist locks in a June release for the expanded version of his twelfth studio album.

A Flamin' Hot Cheetos Movie Is Happening
Entertainment

A Flamin' Hot Cheetos Movie Is Happening

Learn everything there is to know about the greatest snack ever.

Kanye West's Stock Gift to Kim Kardashian Has Earned Over $30,000 USD
Entertainment

Kanye West's Stock Gift to Kim Kardashian Has Earned Over $30,000 USD

The Christmas gift that keeps on giving.

Hiroshi Fujiwara Announces fragment design x NEIGHBORHOOD Capsule
Fashion

Hiroshi Fujiwara Announces fragment design x NEIGHBORHOOD Capsule

Alongside Japan tour dates.

Ski Mask the Slump God Returns With New Track, "DoIHaveTheSause"
Music

Ski Mask the Slump God Returns With New Track, "DoIHaveTheSause"

As we patiently wait for ‘The Book of Eli.’

Supreme's Key Spring/Summer 2018 Pieces Highlighted in Newest Editorial
Fashion

Supreme's Key Spring/Summer 2018 Pieces Highlighted in Newest Editorial

Pictorials from latest ‘THEM’ magazine.

The Hundreds Enlists Japanese Artist Usugrow for a Special Capsule
Fashion

The Hundreds Enlists Japanese Artist Usugrow for a Special Capsule

Apparel adorned with calligraphy, punk, and hardcore graphics.


Fendi Introduced a FILA Collaboration at Milan Fashion Week
Fashion

Fendi Introduced a FILA Collaboration at Milan Fashion Week

Womenswear first.

'Jimmy Kimmel Live!' Remakes Drake's 'God's Plan' With $100 USD
Music

'Jimmy Kimmel Live!' Remakes Drake's 'God's Plan' With $100 USD

“Today’s your lucky day, I’m going to buy you one thing…it has to be 99 cents.”

KAWS Teases Humongous 'SMALL LIE' Companion Sculpture in Qatar
Art

KAWS Teases Humongous 'SMALL LIE' Companion Sculpture in Qatar

To be installed at the Hamad International Airport.

Caliroots Taps Photographer Ellen Von Unwerth for Exclusive Graphic Collection
Fashion

Caliroots Taps Photographer Ellen Von Unwerth for Exclusive Graphic Collection

Dropping in time for Unwerth’s “Devotion – 30 Years of Photographing Women” exhibit.

The Air Jordan 32 "NRG" Is Set for a First Class Flight
Footwear

The Air Jordan 32 "NRG" Is Set for a First Class Flight

Luxury highlighted by alligator detailing.

Here Are the Hottest Figures & Collectibles From Toy Fair 2018
Design

Here Are the Hottest Figures & Collectibles From Toy Fair 2018

From Bandai to Banpresto, the best toy brands came to play.

More ▾