APEX USA Reveals Military-Inspired First Release
Influenced by the designer’s own experiences.
For its debut collection, APEX USA has taken inspiration from the Special Operations Community and founder Cameron DeMarco’s own experience as the son of a US Marine Veteran. This influence is apparent throughout the pieces and graphics in the collection, with pieces referencing military uniforms as well as off-duty outfits.
Themes throughout the collection include mismatched camouflages and multicolored flannels, while key pieces in the collection include graphic tees, branded caps and velcro patches. The T-shirts come featuring slogans such as “For Country” and “Locate. Exploit. Eliminate,” both references to the collection’s military influence. The full first collection is available now from the APEX USA web store, with another tribute line set to drop in the near future. This new line will feature graphics created for fallen soldiers, with all proceeds going to their families or foundations they have chosen.
In other fashion news, take a look at Needles’ Spring/Summer 2018 collection in a new editorial.
