Donovan Mitchell Reveals His First Signature Sneaker, the adidas D.O.N. Issue #1

A model fit for Utah’s highflyer.

Footwear
13,680 Hypes 9 Comments

The highflying Donovan Mitchell revealed his first signature sneaker with adidas. After an impressive rookie year, the Three Stripes representative will be the face of the adidas D.O.N. Issue #1 model releasing in 2019. Standing for Determination Over Negativity, the model grabs influence from comic books with the incorporation of Donovan’s “Spida” logo as an homage to his nickname. Mitchell’s inaugural colorway is appropriately dressed in red and blue with white accents.

Having made its debut at the Greenwich Country Day School in Connecticut, Donovan’s alma mater, two aspiring sports writers from the school – Rory Ashmeade and Blaise New - conducted an interview with Mitchell. They asked him about his first signature sneaker and got his thoughts on his nickname, what he plans to accomplish in the NBA and more, which can be found below. In other adidas news, you can take a look at the adidas Harden Vol. 3 “Wanted.”

RA: This product is really cool.. and I was wondering, what kind of message do you want to send with your shoe?

DM: My message with this shoe is that it’s for kids not only your age, but younger than you guys, older than you guys, just [for those who] believe that they can do anything. I want my story to be told as such – this was so unexpected for me. You know, it’s only my second year in the NBA, to now have a shoe… I want to help inspire kids so they feel like they can do anything. You don’t have to be the number one recruit, you don’t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.

BN: What made you come up with [your nickname] “Spida” in the first place?

DM: My teammate’s dad gave me the nickname, and it was with me for a long time, I had the name but it never really stuck. Then as things started to progress, everyone started calling me Spida and it kind of just took off on its own.

RA: How will this shoe in particular differ from others?

DM: Well, I think the accessibility will be a lot different. We obviously have the Hardens, the Dames and others, but for me, I wanted the shoe to be accessible to all people, both price-wise and color-wise, and I wanted everything to be relatable to the everyday person that can’t spend $250 on shoes. I wanted to work with adidas to find ways to make sure the shoe was accessible to everybody who wants to wear them.

BN: How is it going to feel when kids around the world are going to be wearing your own shoe?

DM: I still can’t get over the fact that people wear my jersey, so I think it will take a little while to get used to this. It might take a little while for ME to get used to wearing my own shoe, so… it’s going to take a while, but I’m blessed.

Read Full Article

adidas D.O.N. Issue #1

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

421 Users Online

What to Read Next

Thailand's New Year "Gift" Is Legalized Medical Marijuana
Travel

Thailand's New Year "Gift" Is Legalized Medical Marijuana

The first nation in Southeast Asia to allow the treatment.

71-Year-Old Frenchman to Float Across the Atlantic Ocean in a Barrel
Travel

71-Year-Old Frenchman to Float Across the Atlantic Ocean in a Barrel

Only traveling one or two miles an hour.

Japanese Label MARKA Showcases Rich '90s Influence in SS19 Editorial
Fashion

Japanese Label MARKA Showcases Rich '90s Influence in SS19 Editorial

Baggy silhouettes and beefy sneakers.


Find Your Pair of the Air Jordan 1 "Sports Illustrated” on StockX
Footwear 

Find Your Pair of the Air Jordan 1 "Sports Illustrated” on StockX

Presented by StockX
Another nod to the iconic player.

adidas' Harden Vol. 3 Honors "The Beard's" Signature Stepback
Footwear

adidas' Harden Vol. 3 Honors "The Beard's" Signature Stepback

Harden’s fast feet land him on a “Wanted” poster.

Top 10 Songs of 2018
Music 

Top 10 Songs of 2018

Travis Scott, Childish Gambino, ALLBLACK and Summer Walker to name a few.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.