DIY artist Ava Nirui has teamed up with Marc Jacobs for a second collection, this time featuring graphic designs by Stray Rats‘ Julian Consuegra, Better Gift Shop‘s Avi Gold, and IDEA. The collaborative offering is a series of embroidered hoodies displaying illustrations or tongue-in-cheek graphics referencing marketing tropes.
Ava Nirui’s design is a bootleg of the “I Can’t Believe It’s Not Butter” branding, Avi Gold’s graphic is a reference to the St-Viateur bagel store in Montreal, the IDEA design nods to the scratchcard lottery, and Julian Consuegra illustrated his friends in his signature sketchy style.
All of the hoodies from the Ava Niuri x Marc Jacobs capsule collection will release on November 1 at the Marc Jacobs web store. Let us know which design is your favorite in the comments below.
For more graphic pieces, L’art de l’automobile released a retro GT racing-inspired capsule.
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SURPRISE ? there are 3 more hoodies in the capsule collection i curated for @MARCJACOBS featuring designs by my friends @idea.ltd @avi_gold and @ironkoopz <3 LEGENDS ! it’s all out on THURSDAY 9am including mine. Thanks again MJ team for letting me do this wacky project. and thanks julian angela david avi???www.marcjacobs.com