Nestlé Is Selling Its U.S. Candy Business

Consumer tastes are changing.

Food & Beverage
21,830 Hypes 32 Comments

With North American consumers becoming more mindful of the snacks they buy, Nestle has decided to sell the United States side of its confectionery operations.

Agreeing to sell its U.S. candy business to Italian outfit Ferrero for $2.8 billion, Nestle parts ways with underperforming products like Butterfinger, Crunch and Baby Ruth. The Swiss juggernaut is beginning to shift the focus to more nutritious foods outside of the traditional sweet snacks consumers tend to associate with the company’s name, while Ferrero hopes to further its reach and power in the U.S market. For the primary reason behind the decision, Nestle is pointing to the brand’s weak and worsening position in the United States. Due to this sale, Ferrero is set to become the “third-largest chocolate company in the United States and the world.” Analyzing the news for Reuters, a “healthcare industry veteran” noted that the sale only accounts for around a single percent of Nestle’s overall sales.

Last week, Nestle followed up the December purchase of vitamin manufacturer Atrium Innovations with the sale of Australian chocolate bar Violet Crumble. This past fall, Nestle also picked up a majority stake in Blue Bottle Coffee.

Read Full Article

What to Read Next

Uber Is Piloting Its Audio Recording Feature in U.S. Cities
Tech

Uber Is Piloting Its Audio Recording Feature in U.S. Cities

Allowing riders and passengers to record audio during trips.

U.S. Probe Into Binance Is Now Expanding to Include Insider Trading
Tech

U.S. Probe Into Binance Is Now Expanding to Include Insider Trading

On top of suspicions of money laundering.

Canada Opens Borders to Vaccinated U.S. Travelers
Travel

Canada Opens Borders to Vaccinated U.S. Travelers

They must also test negative for COVID-19 and fill out an arriveCAN application.


Autry Is the '80s U.S. Tennis Sneaker Brand That's Making a Comeback
Footwear

Autry Is the '80s U.S. Tennis Sneaker Brand That's Making a Comeback

Presenting the Medalist and Dallas for Fall/Winter 2021.

Ferrari Reveals Plans for Electric Supercar & SUV
Automotive

Ferrari Reveals Plans for Electric Supercar & SUV

“I’m not trying to minimize what Elon did but I think it’s doable by all of us.”

These Japanese Notepads Hide 3D Buildings Inside
Design

These Japanese Notepads Hide 3D Buildings Inside

Laser-cut recreations revealed through use.

Infiniti Unveils the Q Inspiration Concept at the Detroit Auto Show
Automotive

Infiniti Unveils the Q Inspiration Concept at the Detroit Auto Show

Displaying future applications for the world’s first VC-Turbo engine.

Jason Dill Reminiscences on '90s Skateboarding in New Hour-Long Interview with Bobshirt
Sports

Jason Dill Reminiscences on '90s Skateboarding in New Hour-Long Interview with Bobshirt

With a special appearance by Bill Strobeck.

R&B Songbird Ashanti Opens Up About Her Career, Tour & New Music
Music 

R&B Songbird Ashanti Opens Up About Her Career, Tour & New Music

She also poses for a lo-fi editorial in pieces from Gucci & Nike.


Proof of a Possible Jerry Lorenzo x Nike Apparel Capsule Surfaces
Fashion

Proof of a Possible Jerry Lorenzo x Nike Apparel Capsule Surfaces

Will his Fear of God brand be involved?

Panerai's New Watch Is "Dedicated to the Genius of Galileo Galilei"
Watches

Panerai's New Watch Is "Dedicated to the Genius of Galileo Galilei"

The new L’Astronomo boasts moon phases and polarized crystals.

monkey time & Karl Kani Connect for Spring/Summer 2018 Knit Collab
Fashion

monkey time & Karl Kani Connect for Spring/Summer 2018 Knit Collab

The ’90s staple is back.

An Official Look at the Nike Hyperadapt 1.0 in Silver & Black
Footwear

An Official Look at the Nike Hyperadapt 1.0 in Silver & Black

Featuring a pattern reminiscent of those on shemaghs.

Watch $uicideboy$ Pay Tribute to The Cranberries' Dolores O'Riordan
Music

Watch $uicideboy$ Pay Tribute to The Cranberries' Dolores O'Riordan

The duo lead a “Zombie” sing-along.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.