Diet Coke Rebrands, Adds New Flavors

A new style for a new era.

By //Food

Coca-Cola has completely rebranded one of its most popular offerings, Diet Coke. Now available in a skinny 12-ounce can, the zero-calorie beverage also adds four fruit-flavored items to its lineup: Feisty Cherry, Ginger Lime, Zesty Blood Orange and Twisted Mango. The decision to rework the packaging and add new flavors came following Coca-Cola’s discussions with over 10,000 consumers and a few years of taste-testing.

“We’re modernizing what has made Diet Coke so special for a new generation. The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we’re making the brand more relatable and more authentic,” says Coca-Cola spokesperson Rafael Acevedo. “We’re contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences… This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets.”

You can take a look at the new and improved Diet Coke above.

Last year, Coca-Cola also partnered with atmos LAB for a special capsule.

Read Full Article
Coca-ColaDiet Coke

You may also like

Twitter Adds Support for Tweetstorms With New Threads Feature
Tech

Twitter Adds Support for Tweetstorms With New Threads Feature

More long-form Twitter threads are coming.
967 Hypes 0 Comments
adidas's New NMD R1 "Black/Blue" Adds to the Black BOOST Family
Footwear

adidas's New NMD R1 "Black/Blue" Adds to the Black BOOST Family

Your favorite sole unit gets a darker look.
13,671 Hypes 0 Comments
Reebok Adds A New Colorway to the Floatride 6000 Family
Footwear 

Reebok Adds A New Colorway to the Floatride 6000 Family

Hybrid of retro-style and lightweight comfort.
5,529 Hypes 12 Comments
Diet Prada Signs With Influencer Agency Bag Snob
Fashion

Diet Prada Signs With Influencer Agency Bag Snob

Will the move mean the duo won’t be quite as fearless in the future?
5,650 Hypes 14 Comments
Amazon Caught Selling Fake ALYX Rollercoaster Belts
Fashion

Amazon Caught Selling Fake ALYX Rollercoaster Belts

More knock-offs appear on the online retail giant’s website.
13,336 Hypes 13 Comments
Diet Prada Announces KIM des GARÇONS Merch Pre-Order
Fashion

Diet Prada Announces KIM des GARÇONS Merch Pre-Order

Salt in Kardashian’s wounds.
4,690 Hypes 11 Comments


What to Read Next

BAPE Debuts Space Camo Shark Hoodie
Fashion

BAPE Debuts Space Camo Shark Hoodie

With glow-in-the-dark functionality.
8,169 Hypes 5 Comments

Kelela Announces 2018 Winter Tour
Music

Kelela Announces 2018 Winter Tour

Check out all the cities and dates.
300 Hypes 0 Comments

White Castle Launches Nationwide Delivery via GrubHub
Food

White Castle Launches Nationwide Delivery via GrubHub

Never get lost on the way to White Castle again.
3,102 Hypes 5 Comments


Dylan's Candy Bar & Medicom Toy Debut Colorful BE@RBRICK
Design

Dylan's Candy Bar & Medicom Toy Debut Colorful BE@RBRICK

The “Sweet Escape.”
1,167 Hypes 0 Comments

IKEA Wants Customers to Urinate on Its Latest Ad
Design

IKEA Wants Customers to Urinate on Its Latest Ad

Acting as a built-in pregnancy test to reveal a special promo.
8,117 Hypes 7 Comments

Ovadia & Sons Team With Levi's for Vintage Patchwork Jackets
Fashion

Ovadia & Sons Team With Levi's for Vintage Patchwork Jackets

Archival pieces get a handstitched upgrade.
4,898 Hypes 9 Comments

More ▾