Amazon Blocked From Luring Customers Who Misspell Birkenstock's Name

The retailer used Google Adwords to bring in anyone who typed a variation of Birkenstock.

By
Tech
6,566 Hypes 2 Comments

Amazon has been ordered by a German court to stop bringing in Birkenstock customers who misspell the brand’s name. The shoemaker took to a Dusseldorf court to stop the e-tail giant from booking variations on the brand’s name on Google’s Adwords, stating that it could lead to customers unknowingly buying knock-offs.

The two companies have long had a tumultuous relationship with Birkenstock stopping the sale of its shoes on the European version of Amazon, saying in December that the retailer had “failed to proactively prevent” the sale of copies. The German company also cut ties with Amazon’s American site last year.

A statement from Amazon disagreed with the assertion, saying “We work diligently with vendors, sellers and rights owners to detect and prevent fraudulent products reaching our marketplace.”

While Amazon won’t be selling Birkenstocks any time soon, it will be the place where you can buy LiAngelo and LaMelo Ball’s Lithuanian jerseys.

Read Full Article

What to Read Next

Watch the Final Scene of 'Star Wars: The Last Jedi' in 16-Bit
Entertainment

Watch the Final Scene of 'Star Wars: The Last Jedi' in 16-Bit

Spoiler alert.

Smokepurpp Shares "Big Bucks" Produced by Ronny J
Music

Smokepurpp Shares "Big Bucks" Produced by Ronny J

Starting off 2018 with something big.

Lil Uzi Vert’s Collab Track "Mood" With Southside & Marshmello Now Has a Release Date
Music

Lil Uzi Vert’s Collab Track "Mood" With Southside & Marshmello Now Has a Release Date

Uzi’s first release of the year.


Chinatown Market Releases an Exclusive Reference-Heavy Collection
Fashion

Chinatown Market Releases an Exclusive Reference-Heavy Collection

Featuring Mickey Mouse, Felix the Cat and The Pink Panther.

Travis Scott & Quavo's 'Huncho Jack, Jack Huncho' Debuts on the Billboard Chart
Music

Travis Scott & Quavo's 'Huncho Jack, Jack Huncho' Debuts on the Billboard Chart

Thanks to album streams.

The adidas Originals EQT Support ADV Mid Will Soon Drop in a Clean White/Grey Color Scheme
Footwear

The adidas Originals EQT Support ADV Mid Will Soon Drop in a Clean White/Grey Color Scheme

Subtle, yet sharp.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.