UNIQLO JEANS and J BRAND's Latest Campaign Looks at the Power of the Next Generation

Capturing the spirit of life.

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UNIQLO JEANS and U.S. denim brand, J BRAND have partnered up for a global campaign celebrating the way of life of the next generation’s creative minds. Amongst those featured are Ernest Hemingway’s great grandson Langley Fox Hemingway who is an illustrator, designer and model; and Oasis singer Liam Gallagher’s son Lennon Gallagher and several others. Products featured in this release are the first to be produced at the UNIQLO Los Angeles DENIM INNOVATION CENTER, which many have high expectations for. Check out the photos above for a closer look.