Paterson Heads to Sweden for Its 2017 Fall/Winter Editorial
Complementing the Nordic landscape.
Coming fresh off the back of a very limited collaboration with Roberta’s Pizza in Brooklyn, New Jersey brand Paterson has taken its wares to Sweden for a new solo 2017 fall/winter editorial. Shot just outside of Stockholm by Lo Vahlstrom, the imagery pays homage to the Nordic surrounds whilst the aesthetics of the collection itself remain very much rooted in the brand’s home state.
Showcasing a full range of products — including hoodies, sweats, short and long-sleeved T-shirts, caps and beanie hats — both the coloration of the collection as a whole and the T-shirts’ graphic prints are emblematic of Paterson’s bold yet subdued style, capturing the transition of the seasons and complimenting the Swedish outdoors. Starting at $36 USD, the full Paterson 2017 fall/winter collection is available to order now from the brand’s web store.
